SEO Manager

Job Title - SEO Manager

Job Description

Own and lead the SEO strategy for Sotheby’s across UAE, KSA, and wider MENA markets.

Drive organic growth, qualified leads, and brand visibility through SEO strategies aligned with luxury real estate audiences.

Work cross-functionally with content, web, paid media, CRM, and analytics teams to ensure SEO is embedded across all digital touchpoints.

Ensure SEO execution meets global brand standards while adapting to local search behavior and language nuances.

Key Responsibilities

• SEO Strategy & Execution
• Define and execute a comprehensive SEO roadmap covering on-page, technical, content, and off-page SEO.Lead keyword research with strong intent mapping (buy, invest, rent, branded, community-based searches).
• Optimize site architecture, internal linking, URL structures, and metadata for high-value real estate pages.
• Ensure content localization (not translation-only) aligns with regional search behavior and cultural context.
• Technical SEOConduct regular technical SEO audits using Screaming Frog, GSC, and GA4.
• Manage SEO requirements including:XML sitemaps (Arabic & multilingual)
• Canonicalization & hreflang (Arabic / English)
• Redirects, crawlability, indexing, and page speed
• Mobile-first optimization
• Coordinate SEO implementations with web development teams (React / CMS environments).
• Content & On-Page Optimization
• Collaborate with content writers to:
• Optimize property pages, project pages, community pages, and blogs
• Ensure correct keyword placement, headings, schema, and UXGuide content teams on SEO-driven content planning for new launches, branded residences, and investment-focused pages.
• Optimize listings and landing pages to support lead generation funnels.
• Off-Page SEO & Authority Building
• Perform backlink audits and manage white-hat link-building strategies.
• Identify media, real estate portals, publishers, and partnerships to build authority.
• Monitor and protect brand reputation and backlink quality.
• Analytics, Reporting & Performance
• Track SEO performance across:
• Organic traffic
• Keyword rankings (Arabic & bilingual)
• Engagement & conversion metrics
• Lead quality impact
• Produce monthly SEO performance reports with insights, trends, and recommendations.
• Work closely with paid media and CRM teams to connect SEO traffic with lead quality and sales outcomes.
• Cross-Channel & Platform Alignment
• Ensure SEO strategies align with:
• Paid search & Meta campaigns
• Email marketing & CRM journeys (HubSpot preferred)
• Property portals and listing visibility
• Support campaign launches by ensuring SEO readiness for:
• New projects
• Developer launches
• High-value property listings

Preferred Qualifications

• 4+ years of SEO experience, with strong hands-on SEO expertise.
• Proven experience in real estate, luxury, or high-value lead generation industries (strong advantage).
• Experience with UAE & KSA property ecosystems (Property Finder, Bayut, Dubizzle, Rightmove exposure is a plus).
• Strong understanding of Google algorithm updates, SERP behavior, and multilingual SEO.Comfortable working in enterprise-level websites with multiple regions and stakeholders.
• Strong communication skills in Arabic and English.
• Essential Tools & Platforms
• Google Analytics (GA4)
• Google Search Console
• Google Tag Manager
• SEMrush
• Ahrefs
• Screaming FrogHubSpot (preferred)
• CMS platforms & basic HTML/CSS understanding
• Google Ads / Meta Ads Manager (SEO-paid alignment preferred)
• Key Success Traits
• Data-driven and highly analytical mindset
• Strong ownership and accountability
• Excellent stakeholder collaboration skills
• Detail-oriented with a strategic outlook
• Passion for SEO, growth, and continuous optimization