VP Marketing (Ref: 196845)

• about the role

About Us

A heritage luxury consumer brand is entering a major new phase of growth, backed by significant investment and a clear ambition to scale internationally. The business has a strong product, established wholesale presence, and an opportunity to build much greater brand awareness and direct-to-consumer growth, particularly across the US market.

With investment planned across marketing, digital, retail and customer acquisition, this is a high-impact role for someone who can bring modern luxury marketing thinking into a brand with deep heritage, craftsmanship and product credibility.

Job Description

The VP Marketing will lead the brand’s global marketing agenda, with a major focus on building the US direct-to-consumer business. This role will suit a hands-on marketing leader who can move quickly, work closely with senior investors, and build a modern digital marketing engine without losing the brand’s luxury positioning. The priority is not simply performance marketing.

The business is looking for someone who understands how to build brand awareness, customer desire and digital growth through a more modern approach to content, storytelling, social, customer acquisition and “performance branding.”

Key Responsibilities

• Lead the global marketing strategy, with a particular focus on scaling brand awareness and direct-to-consumer growth in the US.
• Build and execute a modern digital marketing approach across social, content, paid media, customer acquisition and brand storytelling.
• Reposition the brand digitally while protecting its luxury heritage, craftsmanship and product credibility.
• Drive customer growth across younger luxury consumers while continuing to appeal to the existing customer base.
• Assess the current marketing structure and help build the team, capability and external partner network required for scale.
• Work closely with senior investors and leadership to define marketing priorities, budget allocation and growth initiatives.
• Support the development of the US retail and online growth strategy alongside wider commercial leadership.
• Bring pace, commercial discipline and creativity into an entrepreneurial investment-backed environment.
• Use insight, data and customer behaviour to improve acquisition, engagement, conversion and long-term brand value.

Requirements

• Strong marketing experience within luxury, premium consumer, fashion, beauty, jewellery etc
• Proven experience building direct-to-consumer growth, ideally with strong exposure to the US market.
• Strong digital marketing capability across social, content, paid media, customer acquisition and brand awareness.
• Ability to balance brand-building with commercial performance, rather than relying purely on short-term conversion activity.
• Experience working in entrepreneurial, founder-led, investor-backed or high-growth environments.
• Comfortable operating hands-on while also shaping strategy and influencing senior stakeholders.
• Strong understanding of luxury customers, brand positioning, creative standards and premium customer experience.
• International experience across the US and Europe would be advantageous.

Grant Hutchison

Director of Contract, eTail

ETail Specialist

• grant.hutchison@forsythbarnes.com