About the Opportunity
We are seeking a dynamic, entrepreneurial, and results-driven Chief Executive Officer, U.S. Operations to lead the growth and expansion of our brand across the United States. This executive leadership role offers the opportunity to build, scale, and optimize a rapidly growing foodservice and retail franchise business while serving as the senior-most leader responsible for U.S. operations.
The CEO, U.S. Operations will oversee market strategy, franchise development, supply chain operations, store expansion, operational excellence, regulatory compliance, and overall financial performance. This individual will act as a strategic bridge between our U.S. business and global headquarters, ensuring alignment of brand standards while driving sustainable growth and profitability.
The ideal candidate is a proven executive leader with deep expertise in restaurant, foodservice, retail, franchise, or multi-unit operations and a strong track record of scaling businesses, leading cross-functional teams, and delivering exceptional financial results.
Key Responsibilities
- Strategic Leadership & P&L Ownership
- Lead the overall strategic direction, growth, and operational performance of the U.S. business.
- Assume full responsibility for regional profit and loss (P&L), revenue growth, operational efficiency, and market expansion.
- Develop and execute short and longterm business strategies that align with corporate objectives.
- Identify growth opportunities, market trends, and competitive advantages to strengthen market position.
- Franchise Development & Store Expansion
- Lead franchise growth initiatives, including franchise partner recruitment, onboarding, and ongoing relationship management.
- Oversee the endtoend store development lifecycle, including site selection, lease negotiations, construction management, permitting, licensing, and grand openings.
- Establish scalable systems and standardized processes to support rapid expansion across multiple markets.
- Partner with real estate, construction, and development teams to ensure timely and costeffective project execution
- Supply Chain & Infrastructure Development
- Build and optimize a robust U.S.based supply chain network supporting current and future growth.
- Oversee sourcing, procurement, logistics, distribution, import/export operations, vendor management, and inventory strategies.
- Ensure continuity of supply, cost efficiency, product quality, and operational reliability.
- Develop scalable systems supporting food production, equipment procurement, cold chain logistics, and quality assurance programs.
- Operational Excellence
- Establish and maintain operational standards that drive consistency, profitability, customer satisfaction, and brand integrity.
- Ensure compliance with FDA regulations, food safety standards, labor laws, and state and local regulatory requirements.
- Develop training, quality control, and performance management programs across all operating locations.
- Implement KPIdriven operational strategies to improve performance and maximize profitability.
- Market Expansion & Business Intelligence
- Analyze market conditions, consumer behavior, industry trends, competitor activity, and pricing strategies.
- Identify emerging opportunities for market penetration and business development.
- Utilize datadriven decisionmaking to guide investments, expansion plans, and operational initiatives.
- Team Leadership & Organizational Development
- Recruit, develop, and lead highperforming teams across operations, franchise development, supply chain, and corporate functions.
- Foster a culture of accountability, innovation, collaboration, and operational excellence.
- Build organizational capabilities that support sustainable longterm growth.
- Global Partnership & CrossCultural Leadership
- Serve as the primary liaison between the U.S. organization and global headquarters.
- Ensure alignment of brand standards, operating procedures, product strategies, supply chain initiatives, and corporate objectives.
- Provide market insights and strategic recommendations to executive leadership.
Required Qualifications
- 10+ years of progressive leadership experience within the restaurant, foodservice, retail, hospitality, or franchise industry.
- Demonstrated success leading largescale, multiunit, multistate, or international operations.
- Proven experience managing full P&L responsibility and driving profitable business growth.
- Strong expertise in franchise operations, store development, real estate expansion, supply chain management, and operational leadership.
- Deep understanding of U.S. foodservice regulations, food safety standards, labor compliance, and business operations.
- Experience building and scaling organizations in highgrowth environments.
- Exceptional leadership, strategic planning, negotiation, and organizational development skills.
- Ability to travel frequently within the United States and internationally as business needs require.
- Bachelor's degree required.
Preferred Qualifications
- MBA or advanced business degree.
- Experience supporting international brands entering or expanding within the U.S. market.
- Previous experience serving as CEO, COO, President, Regional Vice President,
Managing Director, or similar executive leadership role.
- Fluency in both English and Mandarin Chinese strongly preferred to support collaboration with global leadership teams.
Why Join Us?
- Opportunity to lead the U.S. expansion of a fastgrowing international brand.
- Executivelevel ownership with significant influence on company strategy and growth.
- Work directly with global leadership and key decisionmakers.
- Build and scale teams, systems, and operations from the ground up.
- Competitive executive compensation package and longterm growth opportunities.
Equal Opportunity Employer
We are committed to creating an inclusive workplace and are proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other protected characteristic under applicable law.
About NaiSnow Tea and Bakery
- At NaìSnow, we’re more than just a tea brand — we’re redefining modern tea culture with innovation, passion, and purpose.
- Joining our team means being part of a vibrant, fast-growing company that values creativity, authenticity, and a commitment to excellence.
- Whether you’re starting your career or looking to grow with a market leader, you’ll find opportunities to learn, lead, and make an impact.
- We offer:
- A supportive, people-first culture grounded in our values
- Continuous learning and growth opportunities
- A dynamic work environment that celebrates innovation
- The chance to be part of a brand loved by millions and expanding globally
- Come grow with us — and help us bring the beauty of tea to the world.
