Sr. B2B Paid Media Manager, Corp Strategy & ABM

JOB LEVEL

P40

EMPLOYEE ROLE

Individual Contributor

The Opportunity

Join our B2B Paid Media team as a Sr. Digital Marketing Manager, Corp Strategy & ABM! Lead demand generation for Adobe’s corporate segment, with a focus on renewals and account growth. You will define and implement account-based paid media strategies, working closely with Sales to improve pipeline quality, increase engagement, and drive revenue.

This role requires a strategic, account-focused outlook to manage multi-channel programs across paid media, content syndication, and programmatic—reaching priority accounts throughout the customer lifecycle.

What you'll Do

Account Strategy & Demand Generation

Own paid media strategy for corporate segments passionate about renewals and engagement

Collaborate with Sales and GTM teams to identify target accounts and set priorities

Convert business objectives into well-defined, multi-channel campaign strategies

ABM & Channel Execution

Develop and expand ABM initiatives across LinkedIn, content syndication, and programmatic

• Align messaging and targeting across channels to improve engagement
• Define channel roles across the funnel

Sales Alignment & Impact

Collaborate with Sales to coordinate campaigns according to account priorities

• Support pipeline progression, expansion, and renewals
• Use feedback to refine targeting and improve performance

Performance & Optimization

Track campaign performance using important measures

• Identify and act on optimization opportunities

Ensure engagement fuels pipeline and revenue growth

Collaboration & Innovation

• Partner across Sales, Lifecycle, SMB Paid Media, Analytics, and Marketing Operations
• Lead testing across ABM strategies, messaging, and channels
• Stay current on ABM and demand generation trends

What you need to succeed

• 7+ years in digital marketing with B2B demand generation or ABM experience

Demonstrated success in generating pipeline and revenue within intricate sales settings

Experience building and accomplishing ABM programs

• Strong understanding of enterprise buying cycles

Ability to convert business objectives into marketing strategy

• Strong collaboration skills, especially with Sales

Analytical approach with experience optimizing performance

• Clear communication and presentation skills

Preferred Qualifications

• Experience in B2B SaaS or enterprise technology
• Familiarity with programmatic and ABM platforms
• Experience partnering with Sales on account strategy
• Understanding of attribution and revenue measurement

Expected Pay Range

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $112,000 -- $215,100 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience.

Your recruiter can share more about the specific salary range for the job location during the hiring process.‌

In California, the pay range for this position is $148,500 - $215,100

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices

California

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Internal Opportunities

Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!

Put your best foot forward

1. Update your Resume/CV and Workday profile – don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.

2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.

3. Check out these tips to help you prep for interviews.

4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll.

Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.

At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you.

Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.

AI Use Guidelines for Interviews

Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.