Our client, a global leader in gaming and digital entertainment, is hiring for a contract Brand Manager, Global Brand Marketing. This is a mostly remote role with onsite in San Mateo, CA a few times per year + business travel to Bend, OR a few times per year (travel will be expensed/reimbursed).
This will be working with Global Brand and Brand Marketing stakeholders to create and lead integrated marketing plans for various games. Will own campaign workstreams, translate brand strategy into campaign plans, and create campaign assets. Gaming industry experience would be a huge plus; a passion for gaming and knowledge of gaming communities (Twitch, Discord, etc.) would be ideal.
Contract Duration: 6 Months to Start, Great Chance to Extend Longer Term
Responsibilities
- Partner with the Global Brand Lead and broader brand marketing team to develop and execute integrated global marketing plans for games with strong community, co-op, multiplayer, live service, or long-tail engagement dynamics.
- Translate brand strategy into actionable campaign plans across digital, social, community, CRM, creator/influencer, paid media, promotions, retail/channels, platform marketing, and partner activations.
- Own and manage key campaign workstreams across major beats such as announcements, launches, content updates, seasonal moments, community activations, and franchise milestones.
- Drive day-to-day campaign planning and execution, ensuring timelines, deliverables, approvals, budgets, and localization needs are clearly tracked and managed across territories.
- Partner closely with internal teams and external creative, media, social, community, influencer, and digital agencies to brief, develop, route, and deliver campaign assets.
- Review creative materials and provide clear, strategic feedback to ensure work reflects the game's positioning, audience, tone, player promise, and overall brand strategy.
- Collaborate with studio, regional marketing, PR, social, community, media, creative, channel, commercial, and platform teams to ensure global alignment and strong execution across all touchpoints.
- Monitor player conversation, community sentiment, competitive activity, industry trends, and broader cultural moments to identify insights, opportunities, and potential risks.
- Leverage consumer research, audience insights, community feedback, and campaign performance data to inform strategy, optimize plans, and improve future marketing effectiveness.
- Develop campaign presentations, status updates, performance recaps, and strategic recommendations for internal stakeholders and leadership.
- Identify and support partner, creator, community, and brand collaboration opportunities that feel authentic to the game and its audience.
- Help champion a player-first approach to marketing, ensuring campaigns reflect the behaviors, motivations, humor, and expectations of the communities they are designed to reach.
- Manage cross-functional communication, meeting rhythms, decision points, and follow-ups to keep campaign teams aligned and accountable.
Requirements
- Passion for marketing, video games, player communities, and the evolving gaming landscape.
- 4+ years of experience in brand marketing, product marketing, integrated marketing, entertainment marketing, gaming, media, communications, or a related field.
- Previous experience working on or supporting video game marketing strongly preferred.
- Experience or strong familiarity with community-led, co-op, multiplayer, indie, AA, live service, PC-first, or long-tail games preferred.
- Strong strategic thinking skills with the ability to support positioning, audience strategy, campaign architecture, creative briefs, and go-to-market planning.
- Experience managing integrated marketing campaigns across multiple channels, including digital, social, paid media, creator/influencer, CRM, community, retail/channel, or partner marketing.
- Ability to turn research, player insights, community feedback, and performance data into clear recommendations and campaign actions.
- Excellent written and verbal communication skills, with the ability to create clear presentations, concise updates, and compelling strategic narratives.
- Highly organized, detail-oriented, and comfortable managing multiple projects, timelines, stakeholders, and deliverables in a fast-paced environment.
- Ability to evaluate creative work against brand strategy, audience needs, channel objectives, and player expectations.
- Familiarity with gaming communities, Discord, Reddit, Twitch, YouTube, TikTok, Steam, creator content, patch/update communication, and player sentiment is a plus.
- Experience working with creative, media, social, community, digital, or influencer agencies preferred.
- Experience working with major IP is helpful but not required; experience with emerging, community-first, or genre-specific games is equally valuable.
- Ability to influence and collaborate across cross-functional teams, regions, agencies, and studio partners.
- MS Office, Excel, and PowerPoint experience required.
