Performance Creative Manager (Performance Marketing)

About Brand Knew

Brand Knew is a performance marketing agency with a diverse roster of clients across real money gaming, social casino, DTC, financial services, and Non profit organizationsl. We work at the intersection of creative strategy and paid media. We build campaigns that convert, not just campaigns that look good.

Our team is small enough that your work moves fast and matters immediately, and structured enough that you'll have real creative, media, production, and design partners to build with.

About the Role

We're looking for a Performance Creative Manager who is ready to own the creative strategy side of paid social and not just execute on someone else's ideas, but develop original concepts, test them, learn from the data, and build better work because of it.

This role is focused on generating a high volume of original paid social concepts across our client roster, translating performance insights into creative opportunities, and partnering with our paid media, design, video production, and creator teams to bring those ideas to life across Meta, TikTok, and YouTube.

If you've spent 2+ years doing this work hands-on and you're ready to take on more ownership, more clients, and more strategic scope — this is the right next step.

Who This Is For

You're 2–3 years into a performance creative career. You've been writing hooks, briefing creators, pulling performance data, and iterating on concepts — and you're good at it. You're ready to move beyond execution and start owning the strategy behind the work.

You don't need someone to hand you a brief to get started. You're equally comfortable in a performance dashboard and a brainstorm. You want to work across a range of clients and categories, not the same brief on repeat. You're the kind of person who watches a paid social ad and immediately has three ideas for how to test it differently.

Responsibilities

• Develop a high volume of original static and video concepts for paid social campaigns across our client roster
• Translate client goals, audience insights, brand positioning, cultural trends, and performance data into actionable creative ideas
• Write clear concepts, hooks, scripts, storylines, messaging angles, and briefs for designers, editors, creators, and production teams
• Build creative testing roadmaps that explore different messages, formats, audiences, offers, and stages of the customer journey
• Review paid social performance in partnership with the media team and identify opportunities for new concepts, iterations, and creative directions
• Use metrics such as hook rate, hold rate, click-through rate, conversion rate, CPA, and ROAS to evaluate creative performance and inform future testing
• Lead brainstorms and contribute strategic thinking across multiple performance marketing clients
• Build creative strategy decks and confidently present recommendations internally and to clients
• Stay current on paid social formats, platform behavior, creator trends, consumer behavior, and emerging creative opportunities
• Manage multiple client priorities while maintaining a consistent pipeline of strategically distinct concepts, briefs, and launch-ready deliverables
• Create and maintain campaign launch documents, creative trackers, and timelines that keep client work organized and moving
• Provide clear, actionable feedback throughout the production process to ensure the final work reflects the original strategy

Requirements

• 2+ years of hands-on experience in performance creative, paid social, or a related role - you've been doing the work, not managing it
• A strong understanding of how creative decisions influence paid social campaign performance
• Experience developing concepts for short-form video across Meta, TikTok, Reels, and YouTube Shorts
• Demonstrated ability to turn insights into compelling hooks, scripts, briefs, and creative testing ideas
• Working knowledge of paid social metrics — hook rate, hold rate, CTR, CPA, ROAS — and the ability to interpret performance data in partnership with a media team
• Experience generating creative ideas at volume across multiple clients, campaigns, or audiences
• Strong writing, communication, and collaboration skills
• The ability to balance performance goals with each client's brand voice and creative standards
• Comfortable managing multiple fast-moving client accounts simultaneously

Nice to Have

• Experience working in an agency environment
• Experience supporting regulated industries such as real money gaming and/or financial services
• Experience working across consumer-facing categories including DTC and CPG brands
• Hands-on experience with CapCut, Figma, or other creative production tools

Perks

• Significant opportunity for growth within the company
• A diverse roster of clients across multiple categories and verticals
• A collaborative, creative company culture
• Health care coverage, including dental and vision
• Long-term disability insurance
• 401(k) eligibility after one year
• Unlimited cold brew

Compensation

$72,000 – $80,000 annually, commensurate with experience.

Pay: $72,000.00 - $80,000.00 per year

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Work Location: Hybrid remote in Los Angeles, CA