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Description
Amazon Health Services (AHS) is on a mission to make it dramatically easier for customers to find, choose, afford and engage with the services, products, and professionals they need to get and stay healthy. We use design, service and technology to provide the best possible customer experience and change the way people think about healthcare.
Description
Amazon Health Services (AHS) is on a mission to make it dramatically easier for customers to find, choose, afford and engage with the services, products, and professionals they need to get and stay healthy. We use design, service and technology to provide the best possible customer experience and change the way people think about healthcare.
The AHS Performance Marketing Team is seeking a talented, customer-obsessed, Email Marketing Manager to own the strategy and execution for the Email channel. In this role you will be the single threaded owners for the Email channel for specific AHS businesses. You will develop the customer messaging, value proposition, channel strategy, forecast, and then lead execution with various channel leads.
You will hold a high bar for measurement of marketing activities and will define success metrics, measurement methods and reporting processes for your efforts.
The candidate is expected to understand Email marketing strategy as well as operations, having hands on experience working on SFMC or other Email Marketing platforms, is well aware of Email best-practices, as well as using various tools to improve both the design and content, targeting optimization for this channel.
You will be working on analysizing email marketing performance and will also own the entire experimentation roadmap, along with leading multiple VP level goals and influencing 2 or more STEAM Goals. You will be responsible for representing the channel in Director and VP reviews and will channel goals.
In addition, you work extremely effectively in a matrix organization, influence partner teams to align on strategy and secure high performing placements, develop win-win partnerships with other teams and write documents to influence and align senior leadership. There is a lot of opportunity to expand scope of this role and advance your career objectives.
- This is a highly visible position and you will have the opportunity to engage and work with Directors and Sr. Managers across AHS and influence VPs.#everydaybetterKey job responsibilities
- Own AHS Email Marketing Strategy and Execution to drive business goals
- Build new mechanisms to simplify workflows
- Build Email marketing calendars and forward looking plans, with internal business, product and tech partners
- Develop, deliver and measure marketing experiments and programs to drive AHS customer adoption and engagement
- Work closely with Creative and Design partners to experiment, document and share learnings
- Represent AHS Performance Marketing in key business reviews including operating planning reviews and quarterly and monthly business reviews
- Develop, report, and continually improve email channel performance metrics
A day in the life
- You will build and develop the email marketing for AHS. This will include working closely with marketers, product, design, tech and BI teams across AHS to grow adoption and engagement for One
- Medical, Amazon Clinic, and Amazon Pharmacy.
- This includes developing learnings that helps understand customer behavior and what most engages our customers and reflect this in your marketing strategy and tactics.
- You will engage with senior leadership to share your ideas and how we can build the next generation of marketing for AHS. You will develop a robust experimentation plan and create mechanisms to learn and grow quickly.
About The Team
AHS Performance Marketing owns driving new customers to all Amazon Health businesses including OneMedical, Amazon Clinic, and Amazon Pharmacy. We look to automate optimization for each channel and are constantly looking for scale. We are heavily data driven and Customer Obsessed and are excited to partner with Data Engineering leaders to unlock customer behavioral signals to best serve our customers.
We are a team that does not take ourselves too seriously, other than the work to help customers. We hold a high bar for our experiences and strategies. Please reach out if you'd like to learn more.
Basic Qualifications
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Experience using Microsoft Excel to manipulate and analyze data
Preferred Qualifications
- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
- Experience with Salesforce and Tableau
- Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
- Our inclusive culture empowers Amazonians to deliver the best results for our customers.
- If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information.
- If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
- Our compensation reflects the cost of labor across several US geographic markets.
- The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market.
- Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.
- Amazon is a total compensation company.
- Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits.
- For more information, please visit This position will remain posted until filled.
- Applicants should apply via our internal or external career site.
- Company
- Amazon.com Services LLCJob ID: A2935533Seniority level Seniority level Mid-Senior level
- Employment type Employment type Full-time
Job function
Job function
- Public Relations and Marketing
- Industries Software Development
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Skills
- Alliance/Partner Management, Alliance/Partner Marketing, Analysis Skills, Artificial Intelligence (AI), Best Practices, Brand Management, Brand Marketing (Branding), Business Intelligence, Career Counseling, Channel Strategies, Cross-Functional, Customer Acquisition, Customer Experience, Customer Relationship Management (CRM), Customer Support/Service, Customer/Consumer Behavior, Develop and Maintain Customers, Email Management/Administration, Email Marketing, Experiment Design, Forecasting, Healthcare, International Marketing, Lead Generation, Leadership, Marketing, Marketing Campaign, Marketing Strategy, Matrix Management, Metrics, Microsoft Excel, Operations Management, Outbound Marketing, Performance Analysis, Performance Management, Pharmacy, Pivot Chart, Pivot Tables, Product Design, Project/Program Management, Sales, Salesforce.com, Social Media Marketing, Tableau, Technical Delivery, Technical/Engineering Design, Webinar
About the Company
Amazon
At Amazon, we don’t wait for the next big idea to present itself. We envision the shape of impossible things and then we boldly make them reality. So far, this mindset has helped us achieve some incredible things. Let’s build new systems, challenge the status quo, and design the world we want to live in. We believe the work you do here will be the best work of your life.
Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences.
And as we grow, we’ll add jobs that haven’t been invented yet.
It’s Always Day 1
At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset.
“Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here
Our Leadership Principles
Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles
Company Size:
10,000 employees or more
Industry:
Retail
Founded:
1994
Website:
http://Amazon.com/militaryroles
