Senior Director of Marketing

Asymbl is the workforce orchestration company bringing together recruiting technology to hire people, digital labor strategy to onboard digital workers, and platform expertise to bring it all together. We help businesses attract, design, manage, and scale a hybrid workforce that drives more meaningful business impact, faster.

We are building a company where human and digital workers operate as one coordinated system of work, and where go-to-market execution is as intentional as the products and services we deliver.

LOCATION

This role is based in Austin, Texas. It is a hybrid position, with the expectation of working from our Austin office about four days a week.

POSITION OVERVIEW

Asymbl is hiring a Senior Director of Marketing to lead the strategy and execution of marketing across our full portfolio. This is a player-coach role for a seasoned B2B marketing leader who can set the direction and get their hands into the work.

You will report to the CMO and lead a team of three; a Director of Demand Generation, a Senior Project Manager, and a Senior Manager of Marketing Operations, while closely partnering with our writer, designer, and Partner Alliance Manager.

The ideal candidate brings a background that spans both go-to-market strategy and product marketing. You know how to build the engine and run it developing programs and campaigns that generate pipeline, positioning products in a way buyers understand, and equipping sales with the materials they need to move deals forward.

You are comfortable owning the full marketing surface: demand generation, content and SEO, web, events, and product positioning.

This is a senior seat with real scope. You will shape how Asymbl shows up in the market, lead the team executing against it, and be accountable for results.

WHY JOIN US?

At Asymbl, marketing is not a support function. It is a growth driver. You will sit at the intersection of workforce technology, AI, and digital labor, a category that is still being defined, and you will have the latitude to help define it.

You will work alongside a CMO who is looking for a strategic leader she can rely on to help deliver on the corporate vision and marketing goals. If you want to own something real at a company that moves with intention, this is the role.

RESPONSIBILITIES

Team Leadership

• Marketing is a new function, under 1 year old with a new team. You are responsible for coaching and managing a team of 3, based in India, helping them to grow and develop into the markets they aspire to be.
• You’re not a micro manager, you know when you need to lean in and when to let the run, even if they might not get it right on the first try.
• You know how to manage up and out, consistent communication on what marketing is doing and how it ties to product and sales is critical for the business to understand and the senior leadership team.
• Set clear priorities, manage capacity, and create an environment where the team executes with quality and speedΩ

Marketing Strategy & Go-to-Market

• Own and execute Asymbl’s integrated marketing strategy across the full product portfolio
• Lead go-to-market planning for new products, features, and market expansions in close partnership with Product and Sales
• Develop and maintain product positioning, messaging frameworks, and competitive differentiation that gives sales a sharp, consistent narrative

Demand Generation & Operations

• Partner with the Director of Demand Generation to design and execute multi-channel demand programs: paid, organic, email, field, and partner-sourced
• Align marketing programs to pipeline targets; monitor and report on conversion, pipeline contribution, and revenue influence
• Build and optimize ABM (account-based marketing) motions that support sales in target accounts
• Partner with the Partner Alliance Manager to build co-marketing programs with Salesforce and Anthropic
• Lead and develop a team of three: Director of Demand Generation, Senior Project Manager, and Senior Manager of Marketing Operations
• Set clear priorities, manage capacity, and create an environment where the team executes with quality and speed
• Partner with Marketing Operations to build and maintain the marketing tech stack, reporting infrastructure, and campaign operations
• Drive the marketing planning and budget process; track spend against outcomes and adjust allocation based on performance
• Establish KPIs, dashboards, and a reporting cadence that gives leadership clear visibility into marketing’s contribution to the business

Content, Web & SEO

• Partner with our Sr. Copy writer and CMO to lead the content strategy across blog, web, long-form assets, and thought leadership that supports both SEO and buyer education
• Own the web content roadmap in partnership with the designer and writer; ensure Asymbl.com reflects current positioning and drives conversion

Sales Enablement & GTM Materials

• Build and maintain the library of sales GTM materials: pitch decks, one-pagers, battle cards, objection handling, and talk tracks
• Work closely with the sales team to understand gaps in the buying conversation and close them with sharp, timely collateral
• Ensure product launches are supported with materials that let sales position confidently from day one

Events & Webinars

• Lead the strategy and execution of Asymbl’s events program: sponsored conferences, owned events, partner events, and webinars

QUALIFICATIONS

Required

• 9+ years of B2B marketing experience, with at least 3–4 years in a senior leadership role at a technology company
• Strong background spanning both go-to-market strategy and product marketing; you know how to position a product and build the motion to take it to market
• Proven track record of building and executing marketing programs that contribute directly to pipeline and revenue in a B2B SaaS or technology environment
• Experience leading and developing multi-disciplinary marketing teams with a player-coach approach
• Deep understanding of demand generation, content strategy, SEO, and marketing operations
• Strong sales enablement instinct, you know what a sales team needs to close and you know how to build it
• Data-driven decision maker; comfortable in Salesforce, marketing automation tools (HubSpot, Marketo, or similar), and analytics platforms
• Excellent communicator and cross-functional collaborator with experience presenting to senior leadership
• Experience operating in a fast-moving environment where you set direction and execute simultaneously

Preferred

• Experience in workforce technology, HR tech, staffing, or adjacent B2B SaaS markets
• Familiarity with the Salesforce ecosystem and partner co-marketing motions
• Experience with ABM platforms (6sense, Demandbase, or similar)
• Familiarity with AI-powered marketing tools and workflows
• MBA or equivalent experience in a high-growth company environment