Position Summary
Grand Circle Corporation (GCC) is the leader in international travel, adventure and discovery for Americans aged 50+. Headquartered in Boston, MA, and with more than 35 offices globally, more than two million Americans have traveled with our award‑winning travel brands: Grand Circle Cruise Line, Overseas Adventure Travel, and Grand Circle Travel.
Reporting to: Chief Executive OfficerLocation: Boston, MA (Hybrid)
Key Responsibilities
- Own and lead the comprehensive marketing organization across all marketing disciplines, enhancing existing capabilities while building new ones.
- Transform marketing into a proactive, data‑driven, modern function aligned with overall business strategy.
- Drive the company’s digital evolution, optimizing eCommerce platforms and digital customer touchpoints to maximize engagement, conversion, and revenue.
- Oversee and scale performance marketing and digital programs across channels in partnership with sales.
- Leverage data, analytics, and personalization strategies to deliver seamless, high‑performing customer experiences.
- Strengthen brand positioning and equity through integrated campaigns that build awareness, preference, and loyalty.
- Expand reach to new audiences while maintaining strong relationships with existing customers.
- Develop and scale customer acquisition strategies across paid media, SEO/SEM, social, influencer, and affiliate channels.
- Partner cross‑functionally with product, sales, and operations to improve customer journeys, retention, and lifetime value.
- Ensure marketing technology investments drive measurable ROI and support scalable growth.
- Provide inspirational leadership, fostering alignment with company mission, vision, and strategic priorities.
- Recruit, develop, and mentor top talent while reinforcing a high‑performance, collaborative culture.
Qualifications
- Strategic Marketing Leadership: 15+ years of marketing leadership experience with demonstrated success leading a comprehensive marketing organization for a multi‑brand portfolio.
- Leverages best‑in‑class digital and traditional marketing tactics to support a business’s overarching strategy.
- Performance Marketing: Experience building and leading a modern performance marketing organization.
- Expertise across digital marketing, eCommerce optimization, paid search, paid social, SEO, variable marketing, acquisition marketing, MarTech & marketing analytics activities.
- Brand Evolution and Loyalty: A customer‑obsessed marketer who shapes meaningful strategies to evolve a company’s brand and engage with a diverse consumer audience.
- Understands all aspects of the customer lifecycle and experience creating customer acquisition, upsell and cross‑sell engines without sacrificing the loyalty of existing buyers.
- Growth and Transformation: Track record of success building, upleveling and scaling strategic marketing plans and teams that support growth and transformation.
- Works‑cross functionally across an organization to introduce and optimize new, proactive marketing tactics.
- Total Rewards
- The base salary range for this role is $350,000 – $450,000 annually for employees based in Boston, MA. Final compensation may vary and will be determined based on factors such as relevant experience, skills, internal equity, and geographic location.
- In addition to base pay, this role is eligible for short‑and long‑term incentive bonuses and first‑class benefits, which include:
- Health & wellness: Comprehensive and heavily subsidized medical, dental, and vision plans, plus on‑site gym access, holistic wellness sessions, and group fitness classes
- Time for you: Substantial Paid Time Off (PTO), and 11 paid holidays—including Juneteenth, Memorial Day, and Labor Day—and Summer Fridays.
- Plus extensive parental leave, with up‑to 12‑16 weeks paid leave at 100% base salary.
- Travel more, spend less: 50% off our trips for you and a companion, 25% for additional immediate family members, and exclusive quarterly associate travel deals
- Your future, secured: 401(k) with company match, life insurance, and disability coverage
- Continuous growth: Tuition assistance for both professional and personal development, opportunities for professional development through oversees travel, and direct access to Pinnacle Leadership & Team Development.
- Extra perks: Commuter benefits, FSA options, pet insurance, home & auto discounts, and paid volunteer time off to give back to the community#J-18808-Ljbffr
