Senior Performance Marketing Manager, New Channel Expansion | Bankrate

Senior Performance Marketing Manager, New Channel ExpansionBankrate has the scale, the first-party data, and the product depth to build a serious multi-channel paid acquisition engineand most of that work is still ahead of us. The person in this role won't be optimizing a mature channel mix.

They'll be defining what the mix looks like, proving what works through rigorous measurement, and building the institutional knowledge that shapes how Bankrate invests in paid media for years to come. Bankrate's paid acquisition engine runs on paid search today. This role is about what comes next.

We're looking for a Senior Performance Marketing Manager to lead new channel expansionidentifying, testing, and scaling paid channels that can meaningfully contribute to Bankrate's growth. That means streaming TV, programmatic, podcasts, Meta, TikTok, YouTube, and beyond. Your mandate is to crack new channels and scale them profitably, fast.

This is a strategic individual contributor (IC) role with real ownership over channel investment decisions. You'll bring a track record of launching paid channels from scratch, rigorous instincts around measurement and incrementality, and the creative fluency to drive direct response performance across formats.

What You'll Do

• Channel launch & scaling: Own the full cycle of new channel developmentevaluating opportunities, building the investment case, structuring tests, and scaling what works.
• Streaming/connected TV, paid social, programmatic, YouTube are the primary focus.
• Define success criteria before each launch, model incremental reach and projected CPL against existing benchmarks, and make clear goo-go calls backed by data.
• Incrementality & proof of value: Partner with BI to design and run geo-based or holdout tests that quantify true channel contribution.
• New channel launches live or die by your ability to separate real signal from noiseand to build the evidentiary case that earns continued investment from senior leadership.
• Platform partnerships: Develop direct relationships with platform and media partners.
• Stay ahead of new formats, buying models, and measurement capabilitiesand bring those insights back as testable hypotheses before competitors act on them.
• Meta & TikTok: Support the scale of Meta, which just launched, then extend learnings to scale TikTok.
• Conversion signal optimization: Test and optimize conversion signal passback.
• Test signal configurations, monitor event match quality, and understand how signal health affects algorithmic efficiency and delivery cost.
• Channel playbooks: Document what works.
• Build repeatable frameworks for campaign setup, signal configuration, and bid strategy that the broader team can use and build on.
• Creative leadership: Set the creative testing agenda across all paid channels.
• Develop a hypothesis backlog grounded in performance data, write briefs that give Creative clear direction, and ensure learnings compound across campaigns and formats.
• Structured testing: Design multi-variable experiments (creativeaudienceplacement) with proper holdouts.
• Translate results into documented playbooks that raise the performance floorand apply them across new channels as you launch them.
• Attribution & portfolio reporting: Own the attribution framework across your channels.
• Evaluate platform-reported metrics against internal data, surface discrepancies proactively, and build reporting that gives leadership a trusted view of cross-channel performance and trade-offs.
• Investment recommendations: Come to senior stakeholders with a point of view, not just a performance update.
• Frame budget recommendations in terms of incremental opportunity and portfolio-level trade-offs.AI-augmented work: Use AI to accelerate brief drafting, creative ideation, and performance analysis.
• Evaluate outputs critically for accuracy, brand voice, and regulatory compliance.
• Document where AI creates real leverage and share those practices with the team.

What We're Looking For

• New channel track record: You've launched paid channels from scratchnot just managed steady-state campaigns.
• You've built the investment case, structured the test, scaled what worked, and killed what didn't. Success on paid search, paid social, programmatic, streaming TV or comparable channels are essential.
• Paid social foundation: Strong hands-on experience in Meta and TikTok for direct response, with accountability for CPL, CVR, and revenue at scaleideally six or seven figures monthly on Meta.
• You understand signal passback, event match quality, and how algorithmic efficiency is won or lost.
• Measurement sophistication: You've designed incrementally tests, worked with holdout methodologies, and can evaluate attribution frameworks critically.
• You know the difference between correlation and liftand can make that case to senior stakeholders.
• Creative strategist: You set creative direction, not just approve it. You write strong briefs, give precise feedback, and can identify what's driving a performance shift at the format or copy level across channels that look nothing alike.
• Strategic operator: You move fluidly between setting channel strategy and executing within it. You manage competing priorities, own timelines, and deliver with minimal oversight.AI-forward: You actively use AI tools and have a genuine point of view on where they add leverage in paid channels, particularly as it relates to creative development.

Compensation

This range reflects total cash compensation, which may include base salary only or base salary plus target bonus, depending on the role. Where eligible, equity may also be offered separately and not included below. Actual compensation varies based on location, experience, and qualifications.

Total Cash

Compensation Range

$100,000$140,000 per yearNew York City (hybrid) Total Cash

Compensation Range

$125,000$175,000 per yearAdditionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Holiday Pay401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential.
• That's why we offer a generous and flexible PTO policy.
• Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.

Who We Are

Bankrate is where Americans go to get the best price on life's most important financial decisions. By combining proprietary data, advanced technology, and deep market coverage, Bankrate helps consumers compare options and make confident financial choices across mortgages, credit cards, savings, and more.

As a rate provider to the Federal Reserve and the benchmark relied upon by major publishers and policymakers nationwide, Bankrate's rate data is the national standard. This commitment to precision is reflected across all its products. In mortgages, proprietary auction technology puts lenders in real-time competition on price alone, consistently delivering rates in the lowest 10% in the country.

For deposits, the platform features exclusively top-tier rates in the top 10% nationally, while its credit card coverage encompasses more than 90% of the market by volume. Founded by a journalist, Bankrate remains dedicated to its founding mission of transparency, honest information, and real competitionhelping to make the American dream more affordable for everyone.

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