Marketing Tradeshow and Events Manager

Overview

The Marketing Tradeshow and Event Manager leads the end-to-end strategy, planning, execution, and evaluation of professional tradeshows, conferences, and events. Serving as the subject matter expert, this role advises leadership on event selection aligned with organizational priorities, manages vendor contracts, logistics, budgets, and oversees all professional-facing events.

This role partners with marketing teams to deliver impactful exhibit strategies, manages projects on time and on budget, and provides post-event analysis to measure return and inform future strategy. Requires strong project management, communication skills, and the ability to travel nationally based on event volume and organization need.

Job Description Summary

Acts as a strategic counsel for defined areas across the hospital and develops and implements data-driven marketing and communication strategies, leveraging insights to execute and optimize campaigns.

Job Description

Essential Functions

• Leads cross-functional marketing and communication teams with campaigns and special initiatives driven by service line business priorities.
• Monitors and reports on campaign performance, identifying and tracking key performance metrics to measure the success of efforts.
• Establishes trusted relationships across assigned areas as a strategic marketing counsel.
• Makes recommendations for strategic optimization and adjustments as needed.
• Collaborates with key stakeholders to compile, analyze, and interpret data. Ensures data integrity, security, and accessibility.
• Participates in market and brand research to identify target audiences and develop strategies.
• Stays up-to-date on industry trends and best practices to continuously improve marketing and communication strategies.

Education Requirement

Bachelor's Degree in Marketing, Communication, or related field, required.

Licensure Requirement

(not specified)

Certifications

(not specified)

Skills

• Effective project, client, relationship building, and time management skills.
• Exceptional written and verbal communication, presentation, and interpersonal skills.
• Excellent negotiation and problem-solving skills.

Experience

• Six years of marketing, communication, journalism, or equivalent experience, developing and implementing strategic plans, required.
• Experience overseeing complex project or work groups,required.
• Healthcare experience, preferred.

Physical Requirements

OCCASIONALLY: Climb stairs/ladder, Driving motor vehicles (work required) *additional testing may be required, Lifting / Carrying: 21-40 lbs, Pushing / Pulling: 0-25 lbs

FREQUENTLY: Standing, Walking

CONTINUOUSLY: Audible speech, Computer skills, Decision Making, Hand use: grasping, gripping, turning, Hearing acuity, Interpreting Data, Lifting / Carrying: 0-10 lbs, Lifting / Carrying: 11-20 lbs, Problem solving, Reaching above shoulder, Repetitive hand/arm use, Seeing - Far/near, Sitting

Additional Physical Requirements performed but not listed above

(not specified)

"The above list of duties is intended to describe the general nature and level of work performed by individuals assigned to this classification. It is not to be construed as an exhaustive list of duties performed by the individuals so classified, nor is it intended to limit or modify the right of any supervisor to assign, direct, and control the work of employees under their supervision. EOE M/F/Disability/Vet"

Skills

Analysis Skills, Audience Development, Best Practices, Budget Management, Campaigns, Communication Skills, Computer Skills, Conferences, Continuous Improvement, Contract Management, Cross-Functional, Customer Relations, Data Analysis, Data Quality, Event Management, Healthcare, Hospital, Industry/Trade Analysis, Information/Data Security (InfoSec), Interpersonal Skills, Journalism, Leadership, Lift/Move 20 Pounds, Logistics, Market Research, Marketing, Marketing Communications, Marketing Communications Strategy, Marketing Strategy, Negotiation Skills, People Management, Performance Analysis, Performance Metrics, Physical Demands, Presentation/Verbal Skills, Problem Solving Skills, Project Tracking, Project/Program Management, Strategic Planning, Time Management, Trade Show Management, Trade Shows, Vendor/Supplier Management, Willing to Travel

About the Company

Nationwide Children's Hospital