Performance Marketing Manager, Engage

ABOUT SINCH

Sinch is pioneering the way the world communicates. More than 150,000 businesses - including Google, Uber, Paypal, Visa, Tinder, and many others - rely on Sinch's Customer Communications Cloud to power engaging customer experiences through mobile messaging, voice, and email.

Whether you need to verify users or craft omnichannel campaigns, Sinch makes it easy. Our AI-infused Super Network, APIs, and applications ensure you can connect with your customers reliably and securely, at every step of their journey.

At Sinch we "Dream Big", "Win Together", "Keep it simple", and "Make it Happen". These values are our foundation!

DESCRIPTION

The Performance Marketing Manager for Sinch Engage owns end-to-end digital performance across paid media, website conversion, analytics, and funnels. This role ensures our digital ecosystem is fully measured, optimized, and aligned with business goals.

You'll manage all digital ad accounts, implement measurement frameworks, maintain dashboards and scorecards, and deliver actionable insights that drive sustainable growth across acquisition, free trial, ecosystem, and inbound funnels.

This role requires a highly analytical, detail-oriented marketer who is comfortable working across GA4, Google Tag Manager, Search Console, Meta Ads, Google Ads, CRO workflows, and cross-functional teams including ABM, Strategy, and Web.

Key Responsibilities

• Analytics, Tracking & Measurement
• Own GA4 implementation, configuration, and ongoing optimization.
• Manage Google Tag Manager (GTM) including all custom events, triggers, tags, and data layer requirements.
• Maintain tracking across all funnels: inbound, free trial, ecosystem, and paid channels.
• Conduct recurring Search Console deep dives, evaluating queries, impressions, CTR trends, and LLM-driven SEO performance.
• Build and maintain advanced pivot tables to enable deep exploration of ad and funnel performance.
• Produce recurring Website Conversion Reports and Performance & CVR insights for stakeholders.
• Scorecards, Dashboards & Reporting
• Own the Digital Scorecard: upkeep, optimization, and accuracy.
• Deliver scorecard updates Weekly (WoW), Monthly (MoM), and Quarterly (QoQ).
• Maintain budget pacing documents and monthly investment summaries.
• Produce ad account deep dive reports, including channel efficiency, CVR analysis, CPA/CAC trends, and funnel diagnostics.
• Paid Media Ownership
• Fully own, pace, manage, and optimize all Google Ads and Meta Ads accounts.
• Lead campaign refreshes, ads refreshes, creative rotations, and audience tests.
• Manage Meta remarketing, prospecting, conversion events, and landing page mapping.
• Oversee paid conversion event integrity across platforms.
• Remove/manage targeting dependencies with other products in the organizations
• Funnel & Conversion Optimization
• Evaluate and optimize end-to-end inbound funnels, including channel-to-lead-to-opportunity flow.
• Monitor and optimize free trial funnel performance across geographies and acquisition sources.
• Monitor ecosystem performance funnels, including partner, referral, and integration-driven traffic.
• Analyze landing page performance, identify CRO opportunities, and coordinate execution with the CRO team.
• Collaborate with Strategists on creative needs and performance-driving assets.
• Cross-Functional Collaboration
• Partner with ABM teams to align targeting, budgets, and funnel segmentation.
• Collaborate with the CRO team to test landing pages, messaging, and UX improvements.
• Work closely with the Creative Strategist to brief and deliver assets for ads across Meta and Google.
• Coordinate with content, product marketing, web, and sales teams to ensure alignment across funnels.

REQUIREMENTS

• 4-7+ years in performance marketing, growth marketing, or analytics.
• Expert knowledge of GA4, GTM, Google Ads, Meta Ads, and Search Console.
• Strong ability to analyze complex datasets and build reporting structures.
• Proven success managing multi-channel performance budgets and pacing.
• Experience with B2B SaaS funnels, free trials, lifecycle conversion metrics, and LTV/CAC modeling.
• Deep understanding of website conversion principles and experimentation frameworks.
• Hands-on experience with ad copy testing, landing page optimization, and creative coordination.
• Ability to simplify complex performance insights for executive-level stakeholders.

Success in This Role Looks Like

• Accurate, reliable tracking and insights across the entire digital ecosystem.
• Improved CVR across paid channels, website pages, and trial funnels.
• Strong pacing discipline with predictable budget utilization and ROI.
• High-quality insights that influence strategy, channel investment, and product marketing.
• Scalable processes for reporting, experimentation, and funnel analysis.

OUR HIRING PROCESS

We are committed to ensuring a recruitment process that is fair, objective, consistent, and inclusive. Our approach includes structured, competency-based interviews designed to evaluate your skills, experience, and qualifications relevant to the role. At times, we may include a data-driven assessment to enhance our hiring success and identify candidates likely to excel.

We believe in a two-way process and encourage you to ask questions throughout the journey. If this role isn't what you're looking for, please explore the other opportunities listed on our career page: No matter who you are, we hope you find an exciting path forward - hopefully with us!

Benefits

• STAY HEALTHY : We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants.
• CARE FOR YOURSELF: Take advantage of our free virtual counselling resources through our global Employee Assistance Program. Your mental health is as important as your physical health.
• SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants.
• TAKE A BREAK: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation.
• PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support.
• WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you are the most productive and successful. It is what you do, not where you work, that matters.
• MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice.

Salary

The annual starting salary for this position is between $100,000 - $125,000. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications. This role will be accepting applications until February 6, 2026 at a minimum. Please note that the application timeline may be flexible to accommodate a comprehensive candidate evaluation.

About Us

Sinch is a global customer engagement platform that provides communication services for businesses across messaging, voice, and email. Sinch's services are used by more than 150,000 businesses, including many of the world's largest tech companies.

About the Team

Through strategic acquisitions and fast organic growth, Sinch has turned into an international powerhouse serving enterprises across the globe and handling over 700 billion engagements per year. In fact, independent analysts say we're a CPaaS leader!