Performance Marketing Manager

About Bauerfeind

Bauerfeind is a leading manufacturer of sports and medical products including orthopedic braces and supports for every joint, as well as insoles and compression products. At Bauerfeind we are passionate about quality and innovation. The result is patented, award-winning quality products and services that make a difference.

Healthcare providers and athletic trainers across the world put their trust in products from Bauerfeind.

Job Brief

Bauerfeind USA, Inc. is the U.S. subsidiary of Bauerfeind AG, a family-owned medical device company based in Germany. We are seeking an experienced professional Performance Marketing Manager. You will be responsible for strategizing, executing, and optimizing paid media campaigns across multiple digital channels.

You’ll use performance data to drive acquisition, conversion, and ROI, while constantly testing and refining campaigns to hit aggressive growth goals.

Roles & Responsibilities

• Plan, launch, and manage paid campaigns across channels such as Google Ads, Meta (Facebook/Instagram), Amazon Ads (including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP), LinkedIn, YouTube, and other relevant platforms
• Allocate and manage performance marketing budgets to maximize ROI
• Optimize campaigns daily based on real-time performance data and KPIs (ROAS, CPA, CTR, CVR)
• Conduct A/B testing for ad creatives, copy, targeting, and landing pages to improve performance
• Develop high-performing assets and messaging
• Track, report, and analyze performance metrics using tools such as Google Analytics, Meta Ads Manager, Amazon Advertising Console, and other analytics platforms
• Identify new growth opportunities and recommend strategies to scale customer acquisition and retention
• Stay up to date with the latest trends and changes in digital marketing and performance advertising

Position Requirements

• 3–5+ years of experience in performance or digital marketing, ideally within a high-growth environment, medical device experience is a strong plus
• Proven success managing paid media campaigns across Google Ads, Meta, Amazon Ads, and other platforms
• Strong analytical skills and experience using data to drive decisions
• Deep understanding of key performance metrics such as ROAS, CPA, LTV, and attribution models
• Proficiency with tools like Google Analytics, Google Tag Manager, Meta Ads Manager, Amazon Advertising Console, and Excel/Sheets
• Experience with A/B testing and conversion rate optimization (CRO)
• Superior communications skills (oral and written) with a concise, clear and compelling style
• Strong interpersonal skills required; successful candidates must also be able to serve in a liaison role between cross-functional and cross-cultural teams
• Candidate must be highly organized and able to meet deadlines
• Demonstrated excellent computer skills required; strong preference for those with high degree of proficiency in Salesforce, Adobe Creative Suite and with Microsoft Office products
• Demonstrates flexibility in a changing and fast-paced environment
• Exhibits sound judgment and takes the initiative to make reasonable decisions within the scope of the role
• Demonstrates advanced proficiency in adapting to new technology and easily acquiring new technical skills

Compensation

• Annual Salary depending on experience ($70,000-90,000 a year)
• 401(k) with generous match and early vesting
• Health Care Plans with Dental, Vision, Maternity Coverage
• Company-paid life and short-term disability insurance
• Generous vacation policy
• Hybrid work schedule: currently in-office (Midtown Atlanta) on Tuesdays, Wednesdays and Thursdays
• Parking allowance

To Apply

Submit your resume, a short cover letter, and examples of campaigns or performance results you've led to jobs@bauerfeindusa.com

Job Type: Full-time

Pay: $70,000.00 - $90,000.00 per year

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Paid time off
• Parental leave
• Vision insurance

Work Location: Hybrid remote in Atlanta, GA 30309