Are you a highly motivated and creative individual with a passion for marketing and a strong understanding of the healthcare industry? Do you have experience in brand management and a track record of developing successful marketing strategies? If so, we have a unique opportunity for you to join our team as a Brand Manager for Adult Nutrition Ensure at Abbott.

In this role, you will have the chance to lead the marketing design for one of our flagship products, making a direct impact on the health and well-being of adults across the country. We are seeking a driven and innovative individual with a blend of marketing expertise and a deep understanding of the adult nutrition market.

If you are ready to take your career to the next level and make a meaningful difference in the lives of others, we invite you to apply for this exciting role.

Develop and implement marketing strategies and plans for the Adult Nutrition Ensure brand to drive sales and increase market share.

Conduct market and consumer research to gain insights and identify opportunities for the brand.

Analyze market trends and competitor activity to inform brand positioning and messaging.

Collaborate with cross-functional teams including sales, product development, and supply chain to ensure alignment and execution of marketing plans.

Manage the brand budget and optimize resources to achieve marketing objectives.

Monitor and track brand performance, including sales, market share, and consumer feedback, and make recommendations for adjustments as needed.

Develop and maintain strong relationships with key stakeholders, including healthcare professionals, to drive brand awareness and advocacy.

Lead the development and execution of creative and innovative marketing campaigns, including digital and social media initiatives.

Manage and maintain brand guidelines and ensure consistent brand messaging across all channels.

Stay up-to-date with industry trends and best practices in the healthcare and nutrition sectors to continuously improve and evolve the brand strategy.

Mentor and develop junior marketing team members to support their growth and development.

Represent the brand and company at industry events and conferences.

Ensure compliance with all relevant regulations and guidelines in all marketing activities.

Abbott is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.