Marketing & Brand Leader
About Us
InnoSource is a leading provider of workforce solutions, specializing in recruiting and AI-driven talent acquisition strategies. With over 25 years of experience, we partner with organizations across utilities, healthcare, financial services, insurance, and contact center verticals to attract, hire, and retain top talent through innovative, customized staffing solutions.
The Role
We are seeking an experienced Marketing & Brand Leader to champion the InnoSource brand and lead its development as we execute our 2027 growth strategy. This person will own brand awareness, building visibility and demand that drives business growth in direct alignment with our commercial strategy and revenue goals.
They will lead the analysis of market trends and develop and deliver multi-channel campaigns — spanning email, social, web, and outbound — that meet real market needs and equip our sales organization to win. Success in this role starts with a deep understanding of our business: our service lines, our verticals, and how we create value for clients.
The ideal candidate is a strategic brand owner who pairs sharp market insight with the initiative to take programs from strategy through measurable execution.
Key Responsibilities
- Champion the InnoSource brand and lead its ongoing development — owning brand standards, voice, and positioning, and serving as the internal steward who ensures every market-facing touchpoint reflects who we are
- Lead InnoSource’s brand awareness efforts to grow visibility and demand in our target verticals and growth markets, directly supporting the pipeline and revenue objectives of the 2027 growth strategy
- Analyze market trends, competitor activity, and buyer needs, and translate that insight into multi-channel campaigns — across email, social, web, and outbound — that align to market demand and to our commercial strategy
- Message the brand through a coordinated multi-channel strategy — company website, LinkedIn and social, email, and outbound — maintaining a consistent brand presence and driving a structured content calendar across all channels
- Synthesize market research — competitive insight, industry statistics, wage analysis, and trend data — into campaign direction and sales-ready materials that equip the team against our Ideal Customer Profile and target verticals
- Partner with sales, operations, and leadership so marketing-sourced demand feeds cleanly into the sales process, aligning campaign and content handoffs to our Lead-to-Opportunity SOP and the Sales/AM RACI to protect a consistent, qualified pipeline
- Track and analyze content performance and engagement metrics, translating data into actionable insights and presenting findings to leadership
- Drive the development of case studies, client success stories, and sales enablement content that supports the business development process
- Identify and pursue opportunities to expand InnoSource’s presence on emerging platforms and in new markets, and monitor and respond to online company reviews to protect and strengthen brand reputation
- Own internal marketing communications and coordinate cross-departmental marketing initiatives
- Use events — industry conferences, trade shows, and customer and lead-generation gatherings — as one channel within the broader campaign and brand-awareness strategy, selecting opportunities that align to our target verticals and integrating them with surrounding outreach and follow-up
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 7+ years of marketing experience, including demonstrated ownership of brand and brand-awareness programs that drove measurable business growth
- Proven track record owning brand and content programs in a B2B or professional services environment
- Strong strategic thinker who quickly learns a business and builds brand and marketing strategy that aligns to its commercial goals and growth strategy
- Demonstrated experience building and executing multi-channel campaigns (email, social, web, and outbound) that generate awareness and demand
- Exceptional written communication skills
- Highly organized with the ability to manage multiple priorities, deadlines, and stakeholders simultaneously
- Skilled at analyzing market trends and competitive insight and translating them into campaign strategy that meets market needs
- Fluent across the channels a B2B brand competes in — LinkedIn and social, email, and web — and able to read channel and campaign performance to direct strategy and investment
- Experience with marketing automation, CRM platforms, or email marketing tools a plus
- Familiarity with AI-driven content and marketing tools a plus
- Comfortable incorporating events and trade shows into a campaign — able to plan participation and tie it to surrounding outreach — as one part of the broader marketing mix
Compensation
- Competitive base salary commensurate with experience
- Performance-based bonus eligibility
- Comprehensive benefits package including health, dental, vision, and 401(k)
- Career growth opportunities within a fast-growing, innovation-driven organization
