Manager, Social Media

Position Overview

Recognized among Pittsburgh's 2024 Top Workplaces and Fastest-Growing Companies, Wolfe has been a leader in the Gift Card and FinTech sectors for over 25 years. Our flagship consumer brand, PerfectGift.com, and our work with national merchants like KFC exemplify our innovative spirit.

The Manager of Social Media will drive Wolfe’s social media strategy across our consumer and B2B brands – elevating our brand presence, expanding our audience reach, and delivering measurable business outcomes. This is a 5-day onsite role based in Pittsburgh, PA.

Key Responsibilities

• Own and execute Wolfe’s social media strategy across all brands to drive growth, engagement, and revenue impact.
• Plan, produce, and scale high-quality social content—including short-form video and campaign-driven assets.
• Audit, optimize, and improve social performance with a focus on link clicks, engagement efficiency, and scalable growth.
• Establish and maintain repeatable systems for content planning, testing, publishing, reporting, and optimization.
• Leverage AI and emerging tools to streamline content production, enhance creative efficiency, and accelerate performance insights.
• Build, lead, and develop a high-performing social media team while partnering cross-functionally to support integrated marketing initiatives.
• Achieve early impact within the first 90–120 days by:
• Delivering a documented social revenue growth plan with target KPIs, conversion paths, and baseline revenue attribution.
• Establishing consistent reporting for social-driven traffic, assisted revenue, link clicks, and content performance.
• Driving measurable improvements in social metrics compared to baseline.
• Implementing a scalable content production system supporting 12–20 videos per month across priority brands.
• Identifying top-performing content formats and establishing repeatable creative patterns.
• Integrating AI in ideation, production, and reporting workflows to boost output and reduce production time.

Required Qualifications

• 7+ years of experience in social media marketing, including at least 3 years in a leadership or management role.
• Previous experience at a marketing or creative agency managing multiple brands simultaneously.
• Proven track record of scaling social programs for both growing and established brands.
• Strong understanding of organic social, paid social, and influencer/creator ecosystems.
• Demonstrated ability to build teams, systems, and scalable processes.
• Data-driven mindset with strong analytical and reporting skills.
• Excellent executive communication and presentation abilities.

Benefits & Perks

• Base Salary: $100,000 - $123,000
• Restricted Stock Units (RSUs)
• Profit Share
• Medical, Prescription, Vision, and Dental insurance for employees and dependents (Wolfe covers 80% of the premium)
• Short-Term Disability Insurance (Wolfe covers 100% of the premium)
• Voluntary Long-Term Disability, Life, Critical Illness, Accident, and Hospital Indemnity coverage
• PTO (vacation and sick time)
• Corporate Holidays and Floating Holidays
• 401(k) plan
• Employee recognition program and referral bonus
• Yearly charitable donation to a charity of your choice
• Tuition reimbursement and internal training sessions
• Company outings including Family Picnic and Holiday Party

Wolfe is an Equal Opportunity Employer. Wolfe does not sponsor employment visas.