Director, Social & Digital Content

With six Super Bowl titles and 32 members of the organization represented in the Pro Football Hall of Fame, the Pittsburgh Steelers are one of the most storied franchises in all of professional sports. Our fans are renowned not only for their level of passion but also from the fact that their support comes from not only across the United States but also around the world.

Content is a critical component as to how the organization recognizes, celebrates and covers the team, engages with its key stakeholders, celebrates its history and stays connected with its fans. The Director, Social & Digital Content will lead the team’s social and digital media efforts as well as serve as a key contributor to the overall planning and execution of our year-round multi-platformed Content efforts.

The position will serve as a leadership figure within the Content team as well as a key liaison with other business lines, ensuring key and on-going initiatives are appropriately represented on the team’s platforms.

ESSENTIAL ACCOUNTABILITIES INCLUDE BUT NOT LIMITED TO

• Oversee the team’s social media efforts, which include but are not limited to, the management of staff and the development and execution of an overall content roadmap across the team’s robust social media ecosystem.
• Work with Sr. Director and other assigned staff on the development of department-wide content plan, as well as plans to support and activate team and league tentpole and special events (i.e. Draft, Schedule Release, Training Camp, etc.)
• Serve as a leader and critical voice in the team’s cross-department content planning, working with internal groups such as Sales & Marketing, Community Relations, Pro Shop, Stadium Events, as well as key stakeholders within the Content team, to ensure events and initiatives are staffed, covered and receive appropriate representation on team’s platforms.
• Collaborate with key members of the Content team to help ensure appropriate and timely representation of various content types - such as editorial, photography, video and audio - across the team’s social and digital platforms.
• Contribute to the development and management of the team’s web site and Official Mobile App, ensuring that the team’s Owned & Operated platforms remain current, relevant and help to drive key business objectives.
• Help ensure that staff stays abreast of current trends across the sports industry.
• Foster and contribute to an environment that drives new and innovative content.
• Partner with our Analytics team in an on-going manner to inform current and future content planning, helping to ensure positive on-going metrics and trends – for both team and league KPIs and rankings.
• Collaborate with our Corporate Sales & Service team, and key stakeholders within the Content team, to ensure that sponsored social media and content offerings achieve established goals and drive revenue.
• Partner with Executive Producer, Video Production, in an on-going fashion to help ensure relevancy and appropriate platform deployment for video content.
• Ensure the management of contracted & part-time social media content contributors to events and initiatives.
• Work with Sr. Director and other assigned staff on the management of the team’s international social media efforts, which includes management of agencies and contracted assistance.
• Maintain strong understanding of NFL policies and procedures.
• Ensure that creative deployed across the team’s platforms are consistent with the overall creative package as set by the team.
• Assist in the development of on-going editorial plan and its strategic deployment.

EXPERIENCE

• 8+ years experience managing a social media team or comparable cross-functional content team – within the sports industry is preferred.
• A deep, demonstrated experience managing social media platforms and corresponding content plans at a high level.
• Experience in managing and/or developing other key content spaces, such as video and/or audio production, creative and/or digital development, is a desired skill-set.
• Demonstrated experience in leading and working across groups, building multi-platform content plans and campaigns
• Demonstrated experience working with digital and social analytics and how those can meaningfully inform and drive on-going content strategy.
• Proficiency working on various social platforms, as well as associated publishing and creative tools
• Experience managing and working in high-energy and live-event environments
• Ability to work nights, weekends and holidays.
• Experience working with a sports league or a team is preferred. Experience working within the game of football a plus.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.