Digital Marketing Specilist

Are you passionate about driving measurable results through digital advertising? Do you thrive on optimizing campaigns, analyzing data, and delivering strong ROI?

We are seeking a skilled and motivated Digital Marketing Specialist to plan, execute, and optimize our online advertising and marketing initiatives. The ideal candidate has hands-on experience with digital ad platforms, social media management, and data-driven campaign strategies. This role is key to driving brand awareness, generating qualified leads, and supporting overall business growth.

Key Responsibilities

Plan, manage, and optimize paid advertising campaigns (Google Ads, Meta/Facebook, Instagram, LinkedIn, etc.)

Manage company social media accounts: content planning, posting, community engagement, and paid promotions

Oversee SEO strategy, including keyword research, website optimization, and content recommendations

Develop and execute email marketing campaigns and newsletters

Monitor campaign performance and provide detailed reporting on KPIs, ROI, and marketing effectiveness

Collaborate with sales and leadership teams to align marketing strategies with company goals

Stay up-to-date with industry trends, tools, and best practices in digital marketing

Additional projects and duties as may be assigned

Qualifications

Proven experience in digital marketing, online advertising, or related field

Proficiency in platforms such as Google Ads, Meta Business Suite, LinkedIn Campaign Manager, etc.

Strong knowledge of SEO, SEM, and content marketing

Experience with email marketing tools (Mailchimp, HubSpot, Constant Contact, etc.)

Excellent analytical skills and ability to interpret data into actionable insights

Strong communication and organizational skills

Creative mindset with attention to detail

Preferred (but not required)

Experience with graphic design tools (Canva, Adobe Creative Suite)

Knowledge of marketing automation platforms (HubSpot, Marketo, etc.)

Familiarity with website analytics tools (Google Analytics, GA4, etc.)