Vice President, Performance Marketing

Vice President, Performance Marketing

About the Company

Top-tier organization in the consumer services industry

Industry

Consumer Services

Type

Privately Held

About the Role

The Company is in search of a Vice President, Enterprise Digital Marketing with a proven track record in creating and managing digital marketing strategies that drive revenue growth.

The successful candidate will be tasked with the development and execution of digital marketing programs across various brands, with a primary focus on paid search, shopping engines, display, paid social, affiliate, and video advertising. This role demands a deep understanding of digital marketing platforms, ecosystems, and the evolving MarTech/AdTech landscape.

The Vice President will be responsible for driving growth, innovation, and achieving sales and ROI objectives, and must be highly collaborative, possess strong communication and presentation skills, and be adept at working with teams across different geographies and skill sets.Applicants for the Vice President, Enterprise Digital Marketing position at the company should have a minimum of 10 years' digital marketing experience, with at least 5 years' in paid search, affiliate, and display channels.

A strong sense of marketing analytics and the ability to derive actionable insights from complex data is essential. The role requires the ability to partner with a broad spectrum of staff, from senior management to brand-based marketing teams, and experience in leading and managing teams to achieve online performance-based media objectives.

The ideal candidate will have exceptional communication skills, the ability to multitask, and a proven ability to work in a fast-paced, entrepreneurial environment. Advanced computer skills are also a necessary requirement for this position.

Functions

• Marketing

Skills

Adtech, Advertising, Analysis Skills, Brand Marketing (Branding), Communication Skills, Ecosystems, Enterprise Marketing, Entrepreneurship, Leadership, Marketing, Marketing Strategy, Meet Sales Quota, Multitasking, Online Marketing, Outbound Marketing, Presentation/Verbal Skills, Return on Investment (ROI), Revenue Growth, Search Engine Marketing (SEM), Search Engines, Team Lead/Manager, Team Player

About the Company

Confidential

American Equity Mortgage, Inc., is one of the nation’s leading mortgage lenders with a proven history of success. For 20 years we have held integrity, leadership, strength and stability making us highly respected in the industry, as well as throughout the communities we serve.

We are committed to our customers by specializing in helping people save money through mortgage refinancing, debt consolidation, and home purchase loans.

Our employees are continually growing with our ongoing, coaching culture, training and support along with upward mobility promoting from within our organization.

Our commitment to helping others carries into social responsibility to support, assist and empower communities with our private foundation known as AEM Cares, along with our corporate giving program to help and enable charitable causes nationwide reach their goals.

Company Size

100 to 499 employees

Industry

Financial Services

Founded

0

Website

https://www.americanequity.com