Manager- Brand and Creative

First Solar reserves the right to offer you a role most applicable to your experience and skillset.

Basic Job Functions

The Manager, Brand and Creative is responsible for leading the development and execution of First Solar's content and campaign strategy. This role ensures that all creative outputs-from storytelling and visual assets to integrated campaigns-are aligned with the company's brand, voice, and strategic objectives.

The ideal candidate will be a strong visual storyteller and a fast learner, capable of piecing together compelling narratives that strengthen the First Solar brand. They will be extremely situationally aware, able to conceptualize and deliver content that resonates with the moment and audience.

The candidate will also be a trailblazer in the use of AI to optimize both the delivery and creation of content and will serve as a gatekeeper of First Solar's brand, ensuring that all external content aligns with the company's tone, style, and message.

The associate will

• Demonstrate creative vision and strategic thinking.
• Be highly organized and capable of managing multiple projects and deadlines.
• Exhibit strong storytelling and brand-building capabilities.
• Be a fast learner with the ability to synthesize complex information into engaging content.
• Show situational awareness and deliver content that is timely and relevant.
• Embrace and experiment with AI tools to enhance content creation and delivery.
• Serve as a brand guardian, ensuring consistency across all external content.
• Collaborate effectively across functions and with external partners.
• Embrace First Solar's principles and values of accountability, agility, and collaboration.
• Take ownership of content quality and consistency across channels.
• Support a culture of innovation and continuous improvement.

Education/Experience

Bachelor's degree in Communications, Marketing, Design, or related field. 5-7 years of experience in content strategy, creative direction, or campaign development. Experience in agency, consultancy, or in-house creative environments preferred. International/multi-market experience desirable.

Required Skills/Competencies

• Strong writing, editing, and storytelling skills.
• Experience developing integrated campaigns across digital, print, and video.
• Ability to translate complex technical concepts into accessible narratives.
• Proficiency in creative tools and platforms (e.g., Adobe Creative Suite, CMS).
• Fluency in using Sitecore to design, build, and manage websites.
• Familiarity with AI tools and platforms for content creation and optimization.
• Strong project management and organizational skills.
• Excellent interpersonal and communication skills.
• Ability to manage and prioritize multiple projects simultaneously.
• Collaborative mindset with a proactive approach to problem-solving.
• Fluency in English; additional languages a plus.
• Experience creating content for policy communications, including translating complex regulatory or policy topics into accessible narratives and collateral, and rapid response content.

Essential Responsibilities

Content Strategy & Development

• Lead the development of content strategies aligned with brand and business goals.
• Create and manage editorial calendars and content pipelines.
• Ensure consistency in tone, voice, and messaging across all channels.
• Collaborate with subject matter experts to develop thought leadership content.
• Rapidly absorb and synthesize new information to craft compelling narratives.

Campaign Direction & Execution

• Develop and oversee integrated marketing campaigns from concept to execution.
• Coordinate with internal teams and external agencies to deliver high-quality creative assets.
• Monitor campaign performance and optimize based on insights and feedback.
• Ensure alignment with broader marketing and brand strategies.
• Deliver content that is timely, relevant, and impactful.

Creative Oversight & Brand Governance

• Provide creative direction for visual and multimedia content.
• Maintain brand standards across all creative outputs.
• Review and approve content and design deliverables.
• Serve as the gatekeeper of First Solar's brand, ensuring all external content aligns with tone, style, and messaging.
• Lead the strategic integration of LLMs into First Solar's marketing and content operations, identifying opportunities to scale creativity, personalize engagement, and optimize performance.
• Champion the use of AI tools to enhance creative workflows and output.

Cross-Functional Collaboration

• Work closely with marketing, communications, product, and policy teams.
• Support internal communications and stakeholder engagement.
• Manage relationships with external vendors and creative partners.

Other Duties

• Support team planning and prioritization.
• Contribute to process improvements and innovation initiatives.
• Other duties as assigned.

Reporting Relationships

Reports to the Senior Manager, Marketing & Brand. This position will have direct reports.

Travel

10% - 20%

Estimated Salary Range

$99,000 - $140,000

US Physical Requirements

Office Physical Requirements

All positions in our office require interaction with people and technology while either standing or sitting. To best service our customers, internal and external, all associates must be able to communicate face-to-face and on the phone with or without reasonable accommodation.

First Solar is committed to compliance with its obligations under all applicable state and federal laws prohibiting employment discrimination. In keeping with this commitment, it attempts to reasonably accommodate applicants and employees in accordance with the requirements of the disability discrimination laws.

It also invites individuals with disabilities to participate in a good faith, interactive process to identify reasonable accommodations that can be made without imposing an undue hardship.

Potential candidates will meet the education and experience requirements provided on the above job description and excel in completing the listed responsibilities for this role. All candidates receiving an offer of employment must successfully complete a background check and any other tests that may be required.

Equal Opportunity Employer Statement

First Solar is an Equal Opportunity Employer that values and respects the importance of a diverse and inclusive workforce. It is the policy of the company to recruit, hire, train and promote persons in all job titles without regard to race, color, religion, sex, age, national origin, veteran status, disability, sexual orientation, or gender identity.

We recognize that diversity and inclusion is a driving force in the success of our company.

Skills

Adobe Creative Suite, Artificial Intelligence (AI), Brand Management, Brand Strategy, Calendar Management, Campaigns, Communication Skills, Content Delivery/Distribution, Content Development, Content Management Systems (CMS), Continuous Improvement, Cross-Functional, Diversity, Editorials, English Language, Establish Priorities, Interpersonal Skills, Marketing, Marketing Campaign, Marketing Communications, Marketing Strategy, Multimedia, Multitasking, Organizational Skills, Performance Analysis, Performance Tuning/Optimization, Policy Development, Problem Solving Skills, Process Improvement, Project/Program Management, Regulations, Storytelling, Strategic Planning, Supplier Relationship Management (SRM), Team Player, Thought Leadership, Time Management, Vendor/Supplier Relations, Website Management

About the Company

First Solar Inc