Digital Marketing & IT Coordination

and Accountability Framework (Digital Marketing & IT Coordination)

About Total Management LLC

Total Management LLC is the property leasing and asset management arm of KAY Invest Group, overseeing a portfolio of approximately 340 residential and commercial units across Ras Al Khaimah, UAE. As part of a growing multi-entity group, we are expanding our digital footprint to drive leasing enquiries, strengthen brand presence, and support broader group-wide marketing initiatives.

Position Summary

We are looking for a dynamic and results-oriented Digital Marketing Executive with solid IT knowledge to join our team immediately. The ideal candidate is hands-on, creative, and technically capable, able to manage social media, run paid advertising campaigns, support website management, and coordinate basic IT-related administrative tasks.

This role will serve Total Management LLC primarily while collaborating across KAY Invest Group entities as required.

Key Responsibilities and Duties

Digital Marketing & Content

• Plan, create, and schedule engaging content across social media platforms (Instagram, Facebook, LinkedIn, TikTok, Google Business)
• Develop and execute digital campaigns to promote property listings, vacancies, and leasing offers
• Produce property-focused visual and written content (reels, stories, posts, brochures) aligned with brand guidelines
• Conduct photography and videography for properties, lifestyle, and corporate content
• Create and edit short-form video content and reels using CapCut or similar editing tools
• Design creative visuals, graphics, and marketing materials using Canva and AI-powered design tools
• Leverage AI tools for content ideation, caption writing, and creative production
• Develop and maintain monthly content calendars across all social media platforms
• Manage and grow the company's social media presence and audience engagement
• Write and distribute email marketing campaigns and newsletters to prospective and existing tenants

SEO, SEM & Paid Advertising

• Plan and manage Google Ads, Meta Ads, and other PPC campaigns with defined budgets and performance targets
• Conduct keyword research and on-page SEO optimization for the company website
• Monitor, analyse, and report on ad performance, ROI, and conversion metrics
• Identify opportunities to improve organic search rankings and digital visibility

Website & IT Systems Support

• Maintain and update the company website (WordPress or similar CMS) including listings, landing pages, and content
• Coordinate with external developers or internal IT contacts for website enhancements or issue resolution
• Support basic IT administrative tasks including software setup, user account management, and vendor coordination
• Assist in the implementation and maintenance of digital tools, CRM systems, and property management platforms
• Ensure digital assets and databases are organized, backed up, and access-controlled

Analytics & Reporting

• Track and report on key digital marketing KPIs on a weekly and monthly basis
• Use Google Analytics, Meta Business Suite, and similar tools to generate actionable insights
• Present performance summaries and recommendations to line management

Qualifications & Requirements

Education

• Digital Media, Information Technology, or a related field

Experience

• Fresher or minimum 2 years of hands-on experience or in digital marketing, with demonstrated exposure to IT or technical coordination
• Portfolio of content creation work is mandatory — applicants must submit links or samples with their application
• Experience working in the UAE market is preferredTechnical Skills
• Proficient in Meta Business Suite, Google Ads, Google Analytics, and Google Search Console
• Working knowledge of WordPress or other CMS platforms
• Competent in design tools such as Canva, Adobe Express, or equivalent
• Basic understanding of HTML/CSS is an advantage
• Proficient in Microsoft Office (Word, Excel, PowerPoint, SharePoint)

Soft Skills & Competencies

• Self-motivated and able to work independently with minimal supervision
• Strong written and verbal communication skills in English; Arabic is an advantage
• Detail-oriented with strong organizational and time management abilities
• Creative mindset with an analytical approach to campaign performance
• Strong creative and storytelling skills with the ability to translate brand vision into compelling content
• Confident on camera and proficient with photography, videography, and editing tools
• Up to date with social media trends, platform algorithms, and emerging content formats
• Collaborative team player with the ability to work across multiple departments and entities

What We Offer

• Competitive salary package commensurate with experience
• Opportunity to grow within a multi-entity real estate and hospitality group
• Creative freedom and ownership over content direction across a diverse business portfolio
• Access to AI-powered marketing tools and modern content creation technology
• Dynamic work environment with direct visibility to senior leadership
• UAE employment visa, medical insurance, and statutory benefits per UAE Labour Law
• Exposure to group-wide digital transformation and EDMS implementation initiatives

How to Apply

Interested candidates are invited to submit their CV and a brief portfolio (links or attachments) showcasing previous digital marketing work to:

Email: admin@kayinvest.com: admin

Subject Line: Application – Digital Marketing Executive [Candidate Name]

Only shortlisted candidates will be contacted. We are an equal opportunity employer committed to building a diverse and inclusive team.

Pay: AED5,000.00 - AED6,000.00 per month

Work Location: In person