7. Performance Marketing Manager

Alternatively, please send detailed resume to: corphr@era.com.sg

Responsible for planning and execution of paid digital campaigns, including identification of campaign insights and analytics, meeting performance marketing metrics, optimising conversion rates, maintaining and improving website content.

Responsibilities

• Design, plan, execute and monitor paid campaigns (e.g: Google Ads, Meta Ads, etc.) with actionable recommendations as well as developing and executing A/B and multivariate testing strategies to improve key conversion metrics
• Conduct keyword research, audience segmentation, and budget planning for each campaign.
• Set up and manage tracking tools, conversion pixels, GTM, and analytics dashboards.
• Coordinate with internal and external stakeholders, including vendors and agencies, to ensure timely and high-quality deliverables.
• Maintain and update website content, ensuring it is user-friendly, SEO-optimized, and aligned with branding standards, adopting tools such as Adobe Experience Management for website performance and security optimization.
• Conduct thorough analysis of website, identifying areas for improvement and conversion rate optimization based on user behaviour, preferences and pain points
• Track and monitor existing pages for keyword ranking positions and collaborate with other stakeholders in optimizing content to increase organic search rankings.
• Work with multiple stakeholders and be able to deliver projects on time.

Job Requirements

• Min. 5 years of experience in performance marketing, business analytics, website optimisation
• At least 3 years of solid hands-on experience in performance marketing to manage and setup multiple Google Ads / Meta Ads accounts
• Strong understanding of PPC, retargeting, and funnel strategies.
• Strong knowledge of Web Analytic tools (Google Analytics) and tag management tool Google Tag Manager)
• Proven expertise in various Google Ads and Meta Ads Policies, suspension recovery of accounts and managing ad compliance.
• Knowledge and Experience with SEO is a plus
• Excellent written and verbal communication skills.
• Ability to manage multiple stakeholders professionally and in timely manner.
• Strong self-initiation and ownership is a must
• Detail-oriented with strong organisational skills.
• Proactive and able to manage multiple projects simultaneously
• Ability to work with tech team seamlessly and collaboratively