Regional Marketing Executive

An exciting opportunity awaits for a Regional Marketing Executive to join a globally recognised confectionery group, renowned for its beloved brands and international reach. This role is based in Singapore and offers the chance to be part of a passionate team dedicated to making the world a little sweeter every day.

As a Marketing Executive, you will play an integral part in supporting the growth and success of iconic products across the Asia Pacific region. You will have the opportunity to work on diverse projects, from analysing market trends and executing creative campaigns to collaborating with cross-functional teams and external partners.

The organisation values flexibility, professional development, and a supportive environment where your ideas are welcomed and your contributions truly matter.

What you'll do

As a Regional Marketing Executive, you will immerse yourself in a dynamic environment where your analytical skills will be put to use tracking market data while your creativity shines through campaign planning.

Your day-to-day responsibilities will see you managing multiple projects simultaneously—ranging from developing digital assets for integrated campaigns to collaborating with creative agencies on point-of-sale materials. You will play an essential role in driving regional marketing initiatives that directly impact sales growth while also supporting the launch of new products through effective stakeholder coordination.

Your ability to measure campaign effectiveness will help guide future strategies, ensuring continued brand success throughout the Asia Pacific region. By contributing your expertise in both data analysis and creative execution, you will help shape memorable consumer experiences while building strong relationships with internal teams and external partners alike.

• Track and analyse comprehensive market and sales data to monitor brand performance against competitors across multiple countries within the Asia Pacific region.
• Monitor evolving market trends, competitor activities, new product launches, and pricing developments to inform strategic decision-making.
• Plan, adapt, and execute engaging creative content for integrated marketing campaigns spanning television commercials and digital platforms.
• Manage and support social media initiatives as well as influencer marketing campaigns designed to enhance brand visibility and engagement.
• Collaborate with creative agencies to plan and develop point-of-sale materials for impactful offline activations tailored to local markets.
• Drive regional below-the-line marketing initiatives that support both sales growth objectives and broader brand strategies.
• Work closely with internal teams and external stakeholders to ensure seamless project management processes and timely execution of new product launches.
• Lead packaging artwork changes by coordinating with distributors and cross-functional colleagues to guarantee efficient rollout schedules.
• Develop compelling trade presentation kits for new product launches and key marketing campaigns aimed at retail partners.
• Measure the effectiveness of marketing campaigns using robust evaluation methods, providing actionable recommendations to optimise return on investment.

What you bring

To excel as a Regional Marketing Executive in this role, your background should reflect proven experience in supporting multifaceted marketing activities within an international context. Your academic qualifications provide you with theoretical grounding while your hands-on experience demonstrates your capability in handling real-world challenges.

You bring not only technical proficiency but also interpersonal sensitivity—enabling you to build trust-based relationships across diverse teams. Your resourceful nature allows you to adapt quickly when faced with shifting demands or unexpected obstacles. A deep-seated enthusiasm for both traditional and digital marketing channels means you are always eager to explore new ways of connecting with consumers.

Above all, your commitment to delivering high-quality outcomes ensures that every project contributes meaningfully towards overarching business goals.

• A Bachelor’s Degree in Marketing, Business, Economics or related fields provides a solid foundation for understanding complex market dynamics.
• At least one year of relevant experience coupled with practical internship experience and knowledge of marketing operations within fast-moving consumer goods or similar industries.
• A keen analytical mindset enables you to interpret market data effectively while being results-oriented ensures focus on achieving business objectives.
• Excellent organisational skills paired with meticulous attention to detail allow you to manage multiple projects efficiently under tight deadlines.
• A proactive approach combined with strong ownership fosters accountability throughout all stages of project delivery.
• Demonstrated project management abilities facilitate smooth collaboration across cross-functional teams and external stakeholders.
• Resourcefulness and adaptability empower you to navigate changing priorities while maintaining high standards of quality.
• The ability to work independently as well as collaboratively within a team environment supports shared goals and collective achievements.
• A genuine passion for marketing—especially social media—drives enthusiasm for creating impactful campaigns that resonate with target audiences.
• Outstanding verbal and written communication skills enable clear articulation of ideas when interacting with colleagues, agencies, or business partners.

What sets this company apart

This organisation stands out as one of the largest players in the global confectionery sector—a testament to its enduring legacy of quality products enjoyed by millions worldwide.

With an extensive portfolio of cherished brands distributed across more than 100 countries, employees benefit from exposure to international best practices while working alongside knowledgeable colleagues who share their passion for excellence.

The company fosters an inclusive culture where collaboration is encouraged at every level; team members are supported through ongoing training opportunities designed to nurture both personal growth and professional advancement. Flexible working arrangements further enhance work-life balance while generous resources are allocated towards employee wellbeing.

Here, your contributions are valued not just as part of daily operations but as integral elements shaping the future direction of beloved brands across vibrant markets like Asia Pacific.

What's next

If you are ready to take the next step in your marketing career within an inspiring global environment, this is your moment—apply now!

Apply today by clicking on the link provided; we look forward to discovering how your unique talents can help make our brands even more successful.

Do note that we will only be in touch if your application is shortlisted.

Robert Walters (Singapore) Pte Ltd

ROC No.: 199706961E | EA Licence No.: 03C5451

EA Registration No.: R1441522 Allie Teh