Country Manager, Malaysia — Milik

Company Description

Fantastic Fusion builds localized AI solutions that power intelligent decisions for brands and consumers. The company helps brands become accurately seen, understood, and recommended by AI systems, ensuring stronger visibility and relevance in digital ecosystems. Fantastic Fusion also develops robust consumer data infrastructure that AI agents rely on, enabling secure, scalable, and actionable insights.

Headquartered in Singapore with a global outlook, the organization offers opportunities to work at the intersection of AI, data, and business growth in fast-moving markets.

We're open to connect with candidates for our Country Head of Business role in Malaysia.

Position: Country Manager, Malaysia — Milik

Role reporting Line: Head of International Business Unit, Zhidemai Technology

Location: Kuala Lumpur, Malaysia

Job Description

I. Business Context

Milik Malaysia is the first live case of the International Department’s “New Country Expansion Template,” having completed a 4-week rapid launch across App / Web / Social. We are now in the critical phase of codifying the expansion SOP and OpenSec / CI standardization processes, which will be directly reused for cold-start launches in 3+ additional countries（not limited to SEA）.

Milik urgently needs a Country Manager to own the full-funnel P&L—driving commercialization from 0 to 1 while helping codify a replicable “4-week go-live” template. The hire will transition Milik from “launch phase” to “commercialization + template retrospection,” delivering a commercialization baseline within 4 weeks to serve as the blueprint for H2 six-country expansion.

II. Expected Outcomes & KPIs

Within 4 Weeks

• Establish commercialization baseline; engage at least 10 KOLs / brands / affiliates
• Contribute to Milik expansion template v1（including SOP, CI standards, resource checklists）

Within 3 Months

• Launch Milik ARR（Annual Recurring Revenue）
• Complete expansion template v2, ready for direct reuse by countries 4 and 5

Ongoing Deliverables

• Produce weekly/monthly full-funnel P&L reports
• Continuously maintain and optimize the new-country expansion template system
• Recruit, build, and manage the Malaysia local team

Core KPIs

• Product card volume & CTR
• First commercial transaction closure
• Effectiveness of template reuse by the 4th country
• Local resource network density

III. Key Responsibilities

• Full-Funnel P&L Ownership: Assume full accountability for Milik Malaysia's P&L across content, traffic, commercialization, and user retention.
• Local Business Development: Lead the end-to-end onboarding, management, and relationship maintenance of KOLs, brands, and affiliate partners in Malaysia.
• Multilingual AIGC Content Coordination: Collaborate with the AIGC platform to ensure quality and cadence of content production in Malay, English, and Chinese.
• Cross-Border KPI Alignment & Template Codification: Align KPIs with B1/B2 teams and systematically codify learnings as the first expansion template case for reuse by subsequent countries.
• Local Team Building & Compliance Coordination: Recruit and build the Malaysia team; coordinate local compliance, tax, and office setup.

IV. Requirements

• 5+ years of experience in consumer content, e-commerce, shopping guides, or social media in Malaysia or Southeast Asia.
• Two candidate profiles are welcome:
• （a）Malaysian local, native Malay/English with fluent Mandarin;
• （b）Expatriate with hands-on SEA/Malaysia experience, fluent English, fluent Mandarin, and proven local team-building capability. Mandarin as a working language is a plus.
• Proven track record of 0→1 country-level business ownership with independent P&L management responsibility.
• Strong commercial acumen and a verifiable local network of KOL / brand / affiliate resources in Malaysia.
• In-depth knowledge of Malaysia's local payment landscape（GrabPay / Boost / Touch‘n Go）, e-commerce platforms（Shopee / Lazada / TikTok Shop）, and regulatory environment.

V. Plus

• Experience with Zhidemai / Smzdm or similar shopping guide platforms
• AI-motivated, with the ability to integrate AIGC tools into daily operations
• Direct relationships with 1-2 top-tier brands or top KOLs in Malaysia

Talent Profile Keywords: Local Resource Penetration × Country P&L Ownership × AI-Driven Mindset × Expansion Template Builder