Full-Stack Designer

About Ordinary Folk

Ordinary Folk is a consumer healthcare company building a better way for people across Asia to manage their health.

Through Noah, our men's health brand, and Zoey, our women's health brand, we have served more than 200,000 users across Singapore, Hong Kong and Japan. We support people across conditions including sexual health, hair loss, weight management, hormonal health and fertility.

Many of these are chronic or recurring conditions that require ongoing care, yet treatment can still feel difficult, fragmented or uncomfortable to access. We use technology to bring consultations, treatment, pharmacy fulfilment and continued support into one seamless experience, making it easier for patients to get care and stay on it.

We are building towards a future where high-quality healthcare is more accessible, personalised and continuous. Our ambition is to become the leading consumer healthcare company in Asia, helping millions of people take better control of their long-term health.

About the Role

We are looking for a multidisciplinary Full-Stack Designer who can turn ideas into creative that people notice, understand and act on.

You will work across static design, short-form video, motion, email and web, taking creative from the initial brief through to the finished asset. This is a hands-on role for someone who enjoys making, experimenting and moving fluidly between formats.

You will be part of a focused marketing pod alongside a Creative Strategist, with ownership over one brand, condition and market. Together, you will turn customer insight into creative ideas, bring those ideas to life and use real performance data to understand what resonates.

What makes the role exciting is the breadth of the creative challenge. You may be translating a complex health topic into something immediately understandable, finding a more human way to talk about a sensitive condition or creating a campaign that changes how people think about seeking treatment.

Your work will not sit several layers away from the outcome. You will see what launches, how it performs and how it contributes to the growth of the brand. You will also help build the templates, systems and creative standards that allow us to produce better work at greater scale.

What You'll Own

Ad Creative Production

• Produce ad assets across all formats, including static images, carousels, short-form video (15–60 seconds) and motion graphics
• Edit and repurpose UGC content, influencer footage and raw video into polished ad creative
• Create variations for A/B testing, including different hooks, thumbnails, end frames and calls to action
• Maintain brand consistency while adapting creative to platform-specific best practices across Meta, YouTube and TikTok
• Work from creative briefs developed with your Creative Strategist

Video & Motion

• Edit short-form video, including product unboxings, testimonials, doctor-led explainers and UGC-style ads
• Create motion graphics and animation for explainer and advertising content
• Subtitle and localise video for your market
• Maintain an organised, tagged and easily searchable video asset library
• Design & Visual
• Design static ad creative, landing page visuals, email templates and social graphics
• Build and maintain design templates that make future production faster
• Develop modular design components, including swappable product frames and consistent brand elements
• Support landing page builds with visual assets and layout guidance

Email & Lifecycle

• Design email templates for Customer.io, including onboarding flows, retention programmes and promotional campaigns
• Ensure designs are responsive and render correctly across devices and email clients

Asset Management

• Maintain an organised creative library with clear naming conventions
• Track which assets are live, paused or retired
• Ensure assets are correctly sized and formatted for each platform
• Upload and manage assets in advertising platforms, including Meta Ads Manager and Google Ads

What You Bring

Must-haves

• 3–5 years of experience in content production, graphic design or multimedia creation
• Native or business-level Cantonese, with the ability to produce and localise content for Hong Kong audiences
• Proficiency in video editing tools such as Premiere Pro, CapCut or equivalent
• Strong graphic design skills using Figma, Photoshop, Illustrator, Canva Pro or equivalent
• Motion graphics capability using After Effects or equivalent
• Ability to produce high-quality work at speed while managing multiple formats, briefs and priorities
• Fluency in social advertising formats and platform specifications across Meta, Google, TikTok and YouTube
• An eye for creative that performs, with an understanding of how to make work that is both visually strong and effective

Nice-to-haves

• Experience producing UGC-style content
• Email design experience, including basic HTML email knowledge and tools such as Customer.io
• Photography skills for product and lifestyle shoots
• Experience in healthcare, wellness or direct-to-consumer brands
• Experience with AI-assisted design and video tools

Details

• Location: Hong Kong (on-site)
• Type: Full-time
• Reports to: Head of Marketing
• Compensation: Competitive salary plus equity, commensurate with experience