Senior Product Manager, In-Store Digital Experience

Our secret to leading the way in hospitality? We put our people first!

At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we're committed to always doing the right thing. As one of the fastest-growing hospitality brands, we're all about crafting unforgettable experiences for our guests. We offer endless learning opportunities and the chance to make a lasting impact on our business, restaurants, and communities.

As a member of the #ShackFam, you’ll have access to hands-on mentorship, training, and growth potential, all in a fun and inclusive environment.

Join us and Be a Part of Something Good.

We’re looking for a Senior Product Manager to own kiosk as a business-driving product, not just a feature set. This role is responsible for defining the product roadmap for kiosk as a core revenue channel, and for shaping how it operates within a broader ecosystem across App, Web, POS, payments, and backend systems.

You will identify, size, and prioritize opportunities to drive conversion, AOV, and throughput, while ensuring the experience performs reliably in high-volume restaurant environments.

Kiosk is one of the most important growth surfaces at Shake Shack. It’s where digital meets the physical experience; impacting conversion, average order value, speed of service, and overall Shack performance in real time.

You’ll lead end-to-end product development from discovery through launch and iteration; balancing rapid experimentation with system stability and release quality. You’ll also play a key role in advancing in-Shack digital innovation, identifying and delivering new ways to enhance the guest experience through kiosk and adjacent technologies.

Success in this role means delivering measurable impact on revenue, margin, and operational performance, while building scalable, intuitive, and resilient experiences across locations.

What You’ll Do

• Own and drive core business metrics including conversion rate, average order value, attach rate, order completion time, and in-Shack throughput
• Define and execute a continuous test-and-learn roadmap, running structured experiments to improve funnel performance, merchandising effectiveness, and guest consideration
• Partner with Analytics to size opportunities, build business cases, and establish clear success metrics; use data to inform prioritization and measure impact
• Lead end-to-end product development from discovery through launch and iteration, ensuring strong product definition, clear requirements, and high-quality, reliable releases across locations
• Lead a dedicated cross-functional pod, partnering closely with Tech Services and Engineering to deliver solutions across POS, payments, menu systems, and backend services; own prioritization and maintain a well-defined, continuously groomed backlog to ensure the team is focused on the highest-impact work
• Drive Agile execution across sprint planning, standups, and release readiness, ensuring high-quality, reliable delivery while balancing system performance and scalability with a fast, intuitive, and seamless guest experience
• Partner closely with Tech Services and Engineering to deliver solutions that integrate with POS, payments, menu systems, and backend services, balancing guest experience with system performance, scalability, and reliability
• Work cross-functionally with Operations to ensure kiosk experiences support real restaurant environments, including speed of service, order accuracy, kitchen flow, and staffing constraints
• Own digital merchandising across kiosk, including how menu items, add-ons, bundles, and promotions are surfaced, sequenced, and personalized to drive AOV and conversion
• Continuously optimize upsell and cross-sell strategies using behavioral insights, daypart trends, and contextual signals to simplify decision-making and increase basket size
• Identify, test, and scale new in-Shack digital innovations (e.g., personalization, dynamic menus, loyalty integrations, emerging ordering experiences) that enhance the guest experience and unlock incremental revenue

What You Bring

• 5–8+ years of product management experience in QSR, hospitality, consumer, retail, or in-store digital products
• Experience working on products that connect front-end experiences with backend systems
• Proven ability to drive measurable business outcomes (conversion, AOV, revenue, or retention)
• Strong understanding of experimentation, funnel optimization, and growth levers
• Comfort navigating technical systems and working closely with engineering teams
• Strong communication and stakeholder alignment skills

Nice to Have

• Background in payments, ordering systems, or commerce platforms
• Experience with digital merchandising or personalization

Benefits at Shake Shack

A work environment where you can come as you are, share your ideas, have fun, and work collaboratively:

• Weekly Pay and Performance bonuses
• Shake Shack Meal Discounts
• Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more
• Medical, Dental, and Vision Insurance*
• Employer Paid Life and Disability Insurance*
• 401k Plan with Company Match*
• Paid Time Off*
• Paid Parental Leave*
• Access to Employee Assistance Program on Day 1
• Pre-Tax Commuter and Parking Benefits
• Flexible Spending and Dependent Care Accounts*
• Development and Growth Opportunities
• Eligibility criteria applies

Pay Range - $142,100.00 - $190,350.00

Click the "Apply" button above to apply for this opening.

About Us

Beginning as a hot dog cart in New York City’s Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts. A permanent stand was eventually built…and the rest is Shack history!

With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."

Shake Shack is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to any protected characteristic, including race, color, ancestry, national origin, religion, creed, age, disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.