Marketing Manager, Growth Programs

The Marketing Manager, Growth Programs will be the strategic and tactical engine driving growth for our most specialized business pillars: Wedding Registry, Design Services, and Trade Programs.

While Paid Social is the primary lever, you will oversee a diversified multi-channel media mix including Search, Programmatic Display, and CTV. Partnering closely with Brand Marketing, Creative and channel leaders on Performance Marketing you will own the strategy to drive high-quality traffic, sign-ups and registrations through a program rooted in incrementality, algorithmic efficiency, and omnichannel lift.

You will translate high-level business goals into tactical excellence, managing day-to-day operations and leading data-driven optimizations to scale these essential service programs.

A day in the life as a Marketing Manager, Growth Programs...

• Oversee the end-to-end execution of Paid Social (Meta, Pinterest, TikTok), Paid Search (Google/Bing), Programmatic, and CTV, ensuring all channels are synchronized to drive Registry and Program sign-ups
• Manage daily program health, monitoring channel mix and targeting accuracy to ensure spend aligns with weekly and monthly acquisition targets for Design and Trade
• Implement automation and innovative ad tech to move users from inspiration (Social/CTV) to action (Search/Sign-up), leveraging the latest platform efficiencies
• Analyze campaign performance alongside Analytics leads, utilizing MMM (Marketing Mix Modeling) and customer data to prove the incremental value of our media spend
• Partner with the in-house Creative team to develop data-backed briefs, partner with Brand and Influencer marketing to leverage creator content in paid media
• Align with Brand, eCommerce, and CRM teams to ensure paid media supports the total customer lifecycle—from initial registry creation to long-term design consultation
• Act as the internal authority on the media landscape, managing vendor and agency relationships while keeping stakeholders informed on performance trends
• Coach and develop direct reports, fostering technical proficiency and a customer-centric mindset

What you’ll bring to the table…

• Proven expertise in Paid Social (Meta, TikTok, Pinterest) complemented by a strong working knowledge of Paid Search (SEM) and Programmatic/CTV environments
• High-level "hands-on-keys" experience in Ads Managers (Meta, Pinterest, Google Ads, etc.); experience with Adobe Analytics or specialized attribution tools is preferred
• Expertise in optimizing for lead generation and sign-ups rather than just ROAS, with a deep understanding of the "registration" funnel
• Solid understanding of platform algorithms and the technical requirements (Conversion API, offline signals, 1P data) needed to track high-value actions accurately
• Advanced Excel skills and the ability to turn raw data into actionable insights that bridge the gap between "clicks" and "confirmed sign-ups"
• A passion for understanding the "why" behind customer behavior—specifically what drives a couple to register or a professional to join a trade program.

We’d love to hear from you if you have…

• 5+ years of experience in Paid Media, with at least 2 years in a Retail, eCommerce, or Lead-Gen environment
• Bachelor’s degree in Marketing, Advertising, Economics, or a related analytical field
• Demonstrated success in managing full-funnel advertising with budgets concentrated in Social but diversified across Search and Display
• Experience in a "Lead" capacity with a readiness to take on direct management and P&L responsibility for specific business units
• Niche Expertise: Experience in the Wedding, Home Decor, or Interior Design industries is a significant plus
• Advanced proficiency in Excel (vlookups, pivot tables, and data modeling for performance forecasting)