Director of Audience Growth

Director of Audience Growth | Healthcare Media

A fast-growing healthcare media company is seeking a Director of Audience Growth to own one of the most critical assets in digital pharma marketing — a large, engaged, registered HCP audience. This is a hands-on operator role for someone who builds, tests, and optimizes personally — not someone who manages from a distance.

The Opportunity

This company is transforming omnichannel pharma engagement, moving beyond message delivery toward true physician belief engineering — connecting the right HCP with the right message at the right time on the right channel. The Director of Audience Growth is the engine behind that promise.

What you'll own

• Full lifecycle journey strategy and execution in Iterable (onboarding, early-tenure engagement, at-risk intervention, win-back)
• End-to-end HCP registration funnel performance — traffic to verified, engaged physician
• An always-on experimentation program across registration pages, gated content, and progressive profiling flows
• Acquisition channel mix with cost-per-registered-HCP targets: SEO, programmatic, society partnerships, content syndication, and paid social
• Commercial campaign signal integration — translating behavioral data into segmentation refinements and audience intelligence
• Deliverability infrastructure, suppression strategy, and audience health governance across endemic and sponsored sends

What we're looking for

• 6–10 years in audience growth, lifecycle/retention marketing, or growth operations for a registered-audience business
• Healthcare/HCP audience experience strongly preferred; digital publisher and consumer subscription backgrounds are a strong fit
• Deep hands-on fluency with a modern martech stack — CDP, ESP, analytics, and experimentation platforms
• Strong analytical chops: cohort analysis, churn modeling, funnel analysis
• Must be able to walk through a registered audience you personally grew or stabilized — baseline, intervention, time period, result
• Working knowledge of HCP marketing compliance (HIPAA, CAN-SPAM, CASL, GDPR)

This role is right for you if: You're the kind of marketer who reads dashboards before meetings, writes your own hypotheses, and gets uncomfortable when you can't trace a number back to a decision. You care about audience health as much as campaign performance — because you know one funds the other.