Marketing Director - Nonprofit

About the Opportunity

Our client is a mission-driven organization dedicated to creating meaningful, lasting impact through innovative programs, strategic partnerships, and technology-enabled solutions. They are seeking a dynamic and visionary Director of Marketing to help elevate their brand, expand engagement, and amplify the stories and impact that drive their work forward.

This is an exciting opportunity for a creative and strategic marketing leader who is passionate about purpose-driven work and energized by the opportunity to build campaigns that inspire action, deepen relationships, and support organizational growth.

The ideal candidate is both a big-picture strategist and a hands-on leader. It is perfect for someone who thrives in a collaborative environment, understands how to connect mission with messaging, and is excited to leverage storytelling, digital innovation, and data-driven marketing to make a measurable difference.

Position Summary

The Director of Marketing will lead the strategic development, execution, and optimization of integrated marketing and communications initiatives designed to increase brand awareness, audience engagement, and organizational impact.

This role oversees brand strategy, digital marketing, content development, public relations, storytelling, and product marketing efforts aligned with the organization's mission and growth goals. The Director will work closely with executive leadership and cross-functional teams to create compelling campaigns and communications that strengthen visibility, inspire engagement, and support long-term growth.

The successful candidate will bring a strong combination of strategic thinking, creative leadership, analytical capability, and executional excellence, along with a passion for mission-centered work.

Essential Functions

Brand Strategy & Leadership

• Lead the development and evolution of a compelling, mission-centered brand that inspires engagement and trust.
• Ensure consistency and integrity across all messaging, communications, campaigns, and visual identity.
• Serve as a strategic partner to executive leadership, contributing to organizational growth and visibility initiatives.
• Collaborate cross-functionally with leadership, product, development, and program teams to align marketing strategies with organizational priorities.
• Champion innovative marketing approaches that strengthen audience connection and brand influence.

Mission-Driven Marketing & Communications

• Lead integrated marketing and communications strategies that elevate the organization's mission, programs, impact, and thought leadership.
• Design and execute multi-channel campaigns that support engagement, donor growth, customer acquisition, and retention.
• Oversee storytelling initiatives that communicate impact in authentic, compelling, and emotionally resonant ways.
• Manage and optimize email, SMS, digital, and social media campaigns to increase engagement and conversion.
• Develop and oversee public relations efforts, including media outreach, press releases, executive visibility opportunities, and strategic partnerships.
• Lead content creation efforts across web, social, presentations, campaigns, and stakeholder communications.
• Build audience journeys from awareness through advocacy, ensuring cohesive messaging across all touchpoints.

Product Marketing & Innovation

• Lead product marketing initiatives in partnership with Product and Program teams to support growth and adoption.
• Develop positioning, messaging, and go-to-market strategies that clearly communicate value and impact.
• Create compelling product narratives, case studies, customer stories, and marketing collateral for key audiences.
• Conduct market research and competitive analysis to identify growth opportunities and strengthen market positioning.
• Develop thought leadership campaigns, white papers, reports, webinars, and digital content that establish market credibility and awareness.
• Support strategic launches, campaigns, and awareness initiatives that drive engagement and visibility.

Analytics & Performance

• Establish KPIs and provide regular reporting on campaign effectiveness, engagement, growth, and ROI.
• Use analytics, CRM platforms, and marketing tools to optimize campaign performance and inform strategic decisions.
• Continuously evaluate and improve marketing effectiveness through testing, learning, and innovation.

Technology & Digital Strategy

• Oversee website performance, digital platforms, analytics, and marketing automation systems.
• Stay current on emerging trends in marketing, communications, AI, and digital engagement.
• Identify tools and technologies that improve efficiency, scalability, and marketing performance.

Team Leadership & Collaboration

• Lead, mentor, and support marketing team members, consultants, and creative partners.
• Foster a collaborative, innovative, and mission-focused team culture.
• Manage marketing budgets, timelines, priorities, and deliverables.
• Support organization-wide initiatives and contribute to a positive, values-driven environment.
• Ability to travel as needed.

Experience and Skills

Education & Experience

• Bachelor's degree required; degree in Marketing, Communications, Business, Public Relations, or related field preferred.
• Minimum 5+ years of progressive experience in marketing, communications, brand strategy, or related leadership roles.
• Experience leading integrated, multi-channel marketing campaigns with measurable results.
• Experience in nonprofit, social impact, mission-driven, or purpose-led organizations strongly preferred.
• Experience in digital marketing, storytelling, audience engagement, and brand growth.
• Product marketing or technology platform experience is a plus.
• Experience managing teams, consultants, agencies, or cross-functional collaborations.

Required Skills & Abilities

• Exceptional storytelling and communication skills - written, verbal, and visual.
• Strong understanding of digital marketing, branding, CRM systems, analytics, SEO, and social media strategy.
• Experience with marketing automation, email campaigns, website management, and campaign optimization.
• Strategic thinker with a collaborative and hands-on leadership style.
• Strong project management and organizational skills with the ability to manage multiple priorities.
• Creative, innovative, and energized by mission-driven work.
• Comfortable leveraging AI tools and emerging technologies to improve marketing effectiveness and scalability.
• Ability to connect mission, strategy, and storytelling in ways that inspire engagement and action.

Job Benefits

Why This Opportunity Stands Out

This is a unique opportunity to join an organization making meaningful impact while helping shape how its mission is communicated to the world. The Director of Marketing will play a key leadership role in building brand visibility, driving engagement, and supporting innovative initiatives that create lasting change.

The ideal candidate will thrive in a fast-paced, collaborative environment and be excited by the opportunity to combine creativity, strategy, technology, and purpose in a highly impactful leadership role.

Compensation is competitive

Full Benefits

Company Matching

Hybrid (in office M & Th) Remote during the summer months

From: YourHire