Senior Copywriter

WHO WE ARE

We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.

Above all else – our success is largely due to our people and our core values, or what we call The Wingstop Way of being entrepreneurial, service-minded, fun, and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.

WHAT WE’LL NEED

We’re looking for a concept-driven Copywriter who can bring ideas to life across channels—from emails and social posts to broadcast scripts—while helping shape a cohesive, unmistakable Wingstop voice.

This is a hands-on role for someone who writes every day and loves it. You’ll be responsible for showing up consistently on-brand across always-on work, while also contributing to bigger campaign thinking and connecting ideas across every phase of a project.

You’ll partner closely with art directors, designers, and cross-functional teams to create work that’s culturally relevant, idea-led, and rooted in flavor. You understand how to tap into what’s happening in culture and translate it into work that feels timely, sharp, and true to the brand.

A strong candidate is equal parts thinker and maker—someone who can generate original concepts, but can also show up daily with smart, on-brand copy across tactical executions without losing the craft.

You’ll play a key role in evolving how Wingstop shows up—helping unify tone of voice, elevate writing craft, and ensure consistency across every touchpoint.

ROLE RESPONSIBILITIES

• Develop original creative concepts and winning brand moments that translate across multiple channels
• Write clear, compelling, and on-brand copy across platforms (social, CRM, web, retail, OOH, broadcast)
• Bring consistency and cohesion to Wingstop’s tone of voice across campaigns and always-on content
• Collaborate with art directors and designers to create integrated, idea-led work
• Translate cultural trends and insights into relevant, brand-aligned creative work
• Present work with clear thinking and rationale
• Manage multiple projects and deadlines in a fast-paced environment
• Contribute to a culture of strong craft, curiosity, and creative excellence

WHAT YOU’LL NEED

EXPERIENCE

• 3–5 years of copywriting experience, ideally within an advertising agency or in-house creative team
• Proven ability to both concept and execute across multiple channels
• Portfolio that demonstrates strong writing craft and conceptual thinking

CREATIVE & CRAFT

• Strong conceptual thinking—able to generate ideas, not just executions
• Excellent writing skills across formats (short-form, long-form, scripts, headlines)
• Experience writing across social, digital, CRM, and broadcast
• Deep understanding of tone of voice and how to apply it consistently at scale
• Strong attention to detail and pride in the craft
• Preferred: Ongoing personal writing practice (fiction, poetry, editorial, etc.) that demonstrates a genuine passion for writing and craft

CULTURAL AWARENESS

• Strong pulse on culture and trends
• Ability to translate cultural moments into relevant, timely, and brand-right work

PEOPLE SKILLS

• Collaborative mindset and comfort working across disciplines
• Clear communicator, able to present and defend ideas thoughtfully
• Open to feedback and able to iterate quickly
• Self-starter who takes ownership and follows through

WHO YOU ARE

No job is too small. You recognize that the real work happens in the restaurants, and everything we do should support their success. You stay humble, roll up your sleeves, and always look for ways to help. You learn from others and contribute wherever you can.

You care deeply about doing great work and driving results. You’re curious, ask questions, and seek out opportunities to improve. You don’t just point out problems—you bring solutions, ideas, and perspectives that move the team forward.

You take full responsibility for your work and see things through to completion. You aren’t afraid to fail because you know that failure is a part of learning and growth. You take action, move fast, and keep pushing forward.

You lead with empathy, respect, and emotional intelligence. You collaborate effectively, fostering a culture of trust and constructive feedback. You understand the importance of teamwork and ensure that your actions build others up rather than break them down.

You push yourself and others to be better. You embrace healthy conflict, knowing that great ideas and strong teams emerge from honest, constructive conversations. You believe that leaders create leaders and are committed to fostering a culture of growth, challenge, and continuous improvement.

BENEFITS

FLAVOR PERKS

• Unlimited paid time off for exempt employees
• One paid volunteer day of your choice
• Competitive bonus structure for eligible roles
• Team member stock purchase plan
• Health savings or flexible spending account options
• 401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)
• Comprehensive medical, dental, and vision benefits
• Basic life and AD&D insurance provided
• Pet insurance
• Education Assistance
• Wellness reimbursement program
• Paid maternity and paternity leave

FUN IS THE BEST FLAVOR

• Lunch provided every Tuesday and Thursday in office
• Discount on Wingstop gift cards
• Onsite game room

Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.