Lead Marketing Copywriter IV

Overview Statement

This senior-level role exists to create, curate, and deliver compelling written content that supports organizational goals and enhances brand messaging across various platforms. The position develops and executes creative strategies from concept to completion, ensuring alignment with business initiatives and audience needs.

Responsibilities include producing original content, conducting research to understand target audiences, mentoring and leading junior writers, and collaborating with creative leadership and cross-functional teams. The role reports into a Senior Manager on the Creative team.

Job Summary

This senior individual contributor position develops, curates, and produces a variety of written content, in English or other languages as appropriate, and develops and executes creative strategy from idea generation to completion in collaboration with creative leadership.

Additionally, this role ensures the creative strategy compliments and amplifies organizational initiatives by monitoring and recommending modifications to strategy to ensure effectiveness and discussing requirements and core messages with project lead.

Essential Responsibilities

• Practices self-development and promotes learning in others by proactively providing information, resources, advice, and expertise with coworkers and customers;
• Building relationships with cross-functional stakeholders;
• Influencing others through technical explanations and examples;
• Adapting to competing demands and new responsibilities;
• Listening and responding to, seeking, and addressing performance feedback;
• Providing feedback to others;
• Creating and executing plans to capitalize on strengths and develop weaknesses;
• Supporting team collaboration;
• And adapting to and learning from change, difficulties, and feedback.

Completes work assignments and supports business-specific projects by applying expertise in subject area; supporting the development of work plans to meet business priorities and deadlines; ensuring team follows all procedures and policies; coordinating resources to accomplish priorities and deadlines; collaborating cross-functionally to make effective business decisions; solving complex problems; escalating high priority issues or risks as appropriate; and recognizing and capitalizing on improvement opportunities.

Content Development

• Develops, curates, and produces a variety of original written content in English or other languages as appropriate for a variety of media channels/platforms by communicating with clients to determine expectations for content;
• Reviewing and interpreting creative and/or advertising briefs;
• Determining type of writing most effective for specific outlets and audiences;
• Writing clear and persuasive content;
• Editing and proofreading content;
• Coordinating with design to complement the copy with visual elements;
• Ensuring optimization of all content for search engines as appropriate;
• And revising content based on feedback from business partners and other stakeholders.

Idea Generation and Concept Development

• Develops ideas and concepts for short and long form content by brainstorming strategies for relaying relevant messaging to target audience;
• Developing new and unique concepts for transforming ideas into writing;
• Creating and presenting compelling ideas to business partners and other stakeholders;
• Collaborating with creative leadership;
• Exploring different ideas and concepts for both the visual and verbal elements in tandem with the creative team;
• And presenting initial ideas to creative leadership.

Research and Analysis

• Conducts research relevant to assigned projects in order to ensure understanding of audience, markets, and project objectives by developing an understanding of the target topic;
• How the topic will influence the audience;
• Determining what makes the topic appealing to the target audience;
• And keeping abreast of competitors and market trends to avoid similar executions.

Creative Strategy Development and Execution

• Develops and executes creative strategy from idea generation to completion by ensuring the creative strategy complements and amplifies organizational initiatives;
• Monitoring and modifying strategy to ensure effectiveness;
• Collaborating with cross-functional teams;
• Ensuring content is compliant with legal and regulatory standards;
• Developing, maintaining, and protecting the KP brand voice;
• Interpreting style guides and consulting stakeholders on brand execution;
• And articulating creative strategy while discussing requirements and core messages with project lead.

Skills

Advertising Creative, Analysis Skills, Brand Messaging, Business Support, Consulting, Content Delivery/Distribution, Content Development, Content Management, Copy Writing, Creative Brief, Cross-Functional, Editing, English Language, Leadership, Legal Standards, Market Trend Analysis, Marketing, Mentoring, Multiplatform/Cross-Platform, Persuasion Skills, Power Amplifier, Problem Solving Skills, Project Planning, Proofreading, Regulations, Research Skills, Search Engines, Strategic Planning, Style Guide, Time Management, Writing Skills

About the Company

Kaiser Permanente

At Kaiser Permanente, we are relentless in our pursuit of excellence. Driven by our mission to provide the highest quality preventive medicine, we are committed to eliminating health care disparities, and to making lives better through innovation, technology, and research.

Our desire to deliver the best possible care inspires us to promote wellness among our members, communities, and each other. It also fuels our belief that everyone — regardless of circumstance — deserves access to affordable care, which further drives our motivation to expand our reach.

Founded nearly 80 years ago, our unique business model sets us apart — positioning us to drive improvements across the industry and around the world.

Company Size

10,000 employees or more

Industry

Healthcare Services

Founded

1945

Website

http://www.kp.org/careers