Senior Marketing Communications Specialist

La Roche University is seeking a Senior Marketing Communications Specialist to serve as a primary content, writing, and coordination lead within La Roche University's Marketing & Media Relations team.

This role develops, writes, edits, and manages strategic content across digital, print, social media, and web platforms to support enrollment growth, institutional visibility, presidential communications, and advancement efforts.

The position plays a central role in coordinating marketing and communications workflows across campus partners, ensuring consistent messaging, strong storytelling, and timely execution of institutional priorities. While this position offers flexibility for remote work, regular in-person presence on campus is expected to support collaboration, content creation, and university events.

La Roche University embraces its Catholic identity while welcoming people of all faiths and backgrounds, fosters global citizenship, and creates a community of scholars from around the world. The University empowers all members of the community to become lifelong learners, achieve success in their chosen careers, and promote justice and peace in a constantly changing global society.

GENERAL DUTIES

• Develop, write, and edit content for web, print, email, social media, and digital marketing materials, ensuring clarity, consistency, and alignment with institutional messaging and brand standards.
• Plan, create, schedule, and manage content across university social media platforms using Sprout Social, including captions, storytelling, and campaign support.
• Research, interview, and develop stories highlighting student success, alumni achievements, faculty innovation, donor impact, and institutional initiatives.
• Maintain and update website content using WordPress in collaboration with the Multimedia Manager to ensure accuracy, timeliness, and alignment with enrollment and institutional priorities.
• Support development and execution of digital marketing campaigns supporting enrollment, advancement, and institutional priorities.
• Serve as the primary intake, coordination, and prioritization point for marketing and communications requests from campus partners, ensuring projects are scoped, organized, and completed accurately and on time.
• Provide proofreading, editing, and quality control for marketing materials developed across the department.
• Maintain content calendars and support planning and coordination of marketing and communications activities.
• Maintain and update content on admissions and recruitment platforms (e.g., Niche, Appily, Naviance).
• Support presidential communications by assisting with drafting, editing, and sourcing content for speeches, announcements, and institutional messaging as needed.
• Collaborate with marketing, creative, and multimedia staff to ensure consistent storytelling across all channels.
• Track performance of digital content and use insights to refine messaging and improve engagement.

FUNCTIONAL AREAS MANAGED

• Content development, writing, editing, and editorial coordination
• Social media strategy and execution
• Website content management (WordPress)
• Communications intake and project coordination
• Digital marketing campaign support
• Admissions and recruitment platform content
• Multimedia collaboration support
• Analytics and performance reporting

MINIMUM QUALIFICATIONS

• Bachelor's degree in Communications, Marketing, Public Relations, Journalism, English, or related field.
• 4-8 years of experience in communications, content strategy, digital marketing, or related field (higher education experience preferred).
• Exceptional writing, editing, interviewing, and storytelling skills.
• Experience managing social media platforms and content calendars.
• Familiarity with WordPress or similar CMS platforms.
• Experience with digital marketing tools such as Sprout Social, MailChimp, and analytics platforms (e.g., Google Analytics).
• Strong organizational and project management skills with ability to manage multiple priorities and deadlines.
• Ability to work independently and collaboratively in a fast-paced, cross-functional environment.
• Understanding of branding, messaging, and audience engagement strategies.
• Familiarity with basic design principles and content development workflows.

PHYSICAL REQUIREMENTS

• Ability to work at a computer for extended periods.
• Ability to attend regular in-person meetings and events on campus, including occasional evenings and weekends.
• Ability to maintain a flexible schedule to support remote and on-campus responsibilities.

GENERAL STATEMENT

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of this position. Duties, responsibilities, and activities may change or new ones may be assigned at any time with or without notice.

In order for applications to be fully processed, a cover letter, resume, and contact information for at least three professional references must accompany a completed application. Candidates subject to background clearances. Review of applicants will begin immediately; position open until filled.

CLICK HERE TO APPLY (opens in a new tab)

Applicants for this position must have current legal authorization to work in the United States. La Roche University will not sponsor or take over the sponsorship of an employment visa for this opportunity.

No Relocation Assistance

It is the policy of La Roche University to promote equal opportunity to all qualified individuals regardless of race, color, creed, age, religion, gender, national or ethnic origin, veteran status, marital status, sexual orientation, non-job-related disability or medical condition, or any other legally protected status.

How to Apply

You must submit a separate online application for each position that you want to apply for. The positions listed on this site are those currently available at the University. The information listed for each position is all that is available at this time. There is no further need to contact the Human Resources Department.

To apply for a position at La Roche

• Identify the position in which you want to apply.
• Complete an online application by clicking on "Click Here to Apply" at the bottom of the job posting. The application must be completed in its entirety. Incomplete applications will not be considered.
• An online application must be submitted for each position in which you want to apply. Resumes will not be accepted in lieu of an application. Resumes can be attached to the online application.
• Your information will be reviewed by a hiring manager, and you will be contacted if we feel your qualifications closely match the description of the position.

Employment Policy

It is the policy of La Roche University to promote equal opportunity to all qualified individuals regardless of race, color creed, age, religion, gender, national or ethnic origin, veteran status, marital status, sexual orientation, non-job related disability or medical condition, or any other legally protected status.

This policy provides for equal opportunity in all aspects of the employment relationship. This includes, but is not limited to: recruitment, employment, job assignment, transfer, promotion, demotion, compensation, training and development, employee benefits, layoff, discharge and general working conditions.

This policy is administered in accordance with all applicable federal and state statutes. La Roche University does not take action against an employee because he or she has opposed a practice made unlawful under federal or state law or has filed charges, testified, assisted, or participated in any manner in an investigation, proceeding, hearing, or lawsuit pursuant to those statutes.

All employees are expected to implement and abide by La Roche's policy of nondiscrimination and equal opportunity employment within their assigned work areas. Any violation of this policy by an employee of La Roche University may result in disciplinary action, including, when appropriate, discharge.

The Associate Vice President of Human Resources/Compliance Officer is assigned the overall responsibility for effective administration of this program throughout La Roche University. Individuals who believe that they may have experienced illegal discrimination should immediately report their complaint to the Associate Vice President of Human Resources/Compliance Officer.