Manager, Social Media

ABOUT CRADLES TO CRAYONS

Cradles to Crayons (C2C), founded in 2002, provides children living in homeless or low-income situations, with the essential items they need to thrive-at home, at school, and at play. We supply clothing, shoes, diapers, school supplies, and more, free of charge. Our vision is that one day all children will have the essentials they need to thrive.

Two in 5 kids in the United States are currently facing Clothing Insecurity, going without basic essentials like pants, shoes, diapers, and school supplies during their critical development years. Three of the top 10 reasons kids miss school are rooted in Clothing Insecurity-just one example of the significant short- and long-term social and economic costs when these needs go unmet.

Cradles to Crayons keeps Clothing Insecurity at the core of our mission and is the only large-scale nonprofit organization to focus on this resource gap. Since its founding, Cradles to Crayons has distributed more than four million customized packages of essentials to children in Massachusetts, Greater Philadelphia, Chicagoland, and nationally.

Cradles to Crayons takes a two-pronged approach to mitigating Clothing Insecurity:

• In-person Engagement-through tens of thousands of children and adults volunteering at our Giving Factory warehouses to sort and package high volumes of new and like-new donations from our communities for our Service Partners to distribute to the children they serve.
• Advocacy and Awareness-Cradles to Crayons is uniquely positioned to raise Clothing Insecurity as a national issue through awareness campaigns, data/evaluation, and legislative outreach.

Cradles to Crayons' strong financial health and ongoing effectiveness and reliability have helped it earn a Four-Star Rating from Charity Navigator every year since 2009. C2C has a budget of $19M for FY27 and a total staff of approximately 100.

POSITION OVERVIEW

This position has a flexible base location within any of our three Giving Factory markets -Greater Boston, Chicagoland, or Philadelphia. This role is primarily remote but is expected to be in-person in one of our Giving Factories at least once a week.

Reporting to the Director of Digital Marketing, the Social Media Manager is responsible for managing and growing our presence across various social media platforms, creating engaging content, and building strong relationships with our audience.

The role will collaborate closely with the Marketing team and other functional teams and colleagues to develop and implement social media strategies that align with our brand goals and drive engagement including: comprehensive social media plans; strengthen internal and external positioning; work with external agencies to expand awareness of C2C's expertise around childhood and family poverty, clothing needs and distribution, connecting communities, and leading the #EndClothingInsecurity movement across all our work.

All Cradles to Crayons team members contribute to a culture of shared mission by participating in one volunteer shift per month.

MAJOR RESPONSIBILITIES

• Model and lead a positive "One Cradles to Crayons" culture, underpinned by Cradles to Crayons' Cultural Values and related behaviors.
• Manage and execute social media campaigns across platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.).
• Develop and manage LinkedIn thought leadership content for the CEO and executive leaders.
• Manage paid social media campaigns, including targeted ads, sponsored posts and boosted posts to reach new audiences.
• Create original content, curate, and schedule engaging content (text, image, and video) that aligns with brand voice and objectives.
• Monitor social media channels, respond to comments, messages, and mentions in a timely manner to foster community engagement.
• Analyze social media metrics and performance using tools such as Google Analytics, HubSpot, and provide regular reports to optimize strategies.
• Ability to monitor and analyze social sentiment, identify emerging trends, and convert insights into strategic, actionable recommendations.
• Stay up to date with the latest social media trends, tools, and best practices to continually improve performance.
• Collaborate with marketing, design, and market teams to create content that drives brand awareness, engagement, and conversions.
• Manage a shared content calendar, coordinating with cross-functional teams to keep content organized, aligned, and on schedule.
• Assist in the development of social media advertising strategies, including creating ad copy and budgets.
• Identify and engage with influencers, partners, and customers to expand brand reach and engagement.
• Help establish and implement best practices and processes to support project teams/plans/management.
• Support increased local, regional, and national engagement, presence, brand awareness, and thought leadership for Cradles to Crayons and End Clothing Insecurity.

Other responsibilities

• Identify internal and external communication opportunities and challenges. Work with MarCom team and organizational leadership and staff to develop and execute appropriate strategies in support.
• Working with the Director of Digital Marketing and MarCom Director, help coordinate, execute, and track aligned social media execution with strategic MarCom campaigns
• Ensure that internal and external communications and collateral materials are current, effective, and are consistent with Cradles to Crayons/#EndClothingInsecurity brand and messaging.
• Working with MarCom leadership, help develop a fundraising strategy and goals for MarCom team and Social Media Manager role.

Required Experience/Knowledge/Skills/Abilities

• Passion for Cradles to Crayons' mission
• 5+ years of demonstrated experience managing social media accounts for brands or organizations and developing engaging, results-driven organic content strategies
• Strong understanding of major social media platforms and their algorithms
• Experience with social media management tools (e.g., HubSpot), analytics tools (e.g., Google Analytics, Meta Business Suite Insights) and project management systems (e.g., Air Table)
• Experience with social media fundraising
• Excellent written and verbal communication skills with a creative approach to content creation
• Ability to multitask, prioritize, and meet deadlines in a fast-paced environment
• Basic knowledge of graphic design and video editing tools (e.g., Canva)
• A passion for social media trends and digital marketing
• Excellent written and verbal communication skills with strong attention to detail
• Excellent in creative campaigning
• Can-do attitude
• Ability to juggle multiple projects simultaneously
• Non-profit experience a plus
• Team player

COMPENSATION AND BENEFITS

The estimated salary range for this position is $68,000-$75,000 based on geographic labor market.

Cradles to Crayons is committed to pay equity and uses geographic benchmarks to ensure fair compensation. The compensation offered to the successful candidate may vary from the posted range based on geographic location, work experience, education, and/or skill level, among other things.

This is a benefits-eligible position. Cradles to Crayons offers a generous benefits package, which includes, but is not limited to:

• Health benefits including medical, dental, vision and a Health Reimbursement Arrangement.
• A monthly cell phone and internet usage stipend
• Employer-sponsored short-and long-term disability and basic life insurance.
• Retirement plan matching.
• Annual professional development stipend.

DIVERSITY IS OUR STRENGTH

Diversity and Inclusiveness are core values at Cradles to Crayons, and we continuously strive to be a team where everyone feels welcome and supported.

It is the policy of Cradles to Crayons to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, gender identity, genetic information and/or any other protected characteristic under applicable law. Individuals from underrepresented groups are especially encouraged to apply.

Working Conditions

This is a work from home remote virtual environment with occasional visits to C2C Giving Factories. There are no hazardous or significantly unpleasant conditions.

Accommodation

In accordance with the Americans with Disabilities Act, it is possible that requirements may be modified to reasonably accommodate disabled individuals. However, no accommodations will be made by Cradles to Crayons which may pose serious health or safety risks to the employee or others, or which impose undue hardships on the organization.

To Apply

Please send a resume with relevant experience to https://www.cradlestocrayons.org/what-we-do/careers/

Skills

Advertising, Algorithms, Analysis Skills, Benchmarking, Best Practices, Brand Marketing (Branding), Brand Messaging, Budgeting, Calendar Management, Campaigns, Communication Skills, Consumer Branding, Content Development, Content Management, Cross-Functional, Data Analysis, Detail Oriented, Diversity, Establish Priorities, Facebook Application Development, Funding, Fundraising, Google Analytics, Graphic Design, Health Plan, Healthcare Reimbursement, Leadership, Life Insurance, LinkedIn, Marketing, Marketing Communications, Marketing Communications Strategy, Media Buying and Planning, Media Campaigns, Multiplatform/Cross-Platform, Multitasking, Nonprofit, Online Marketing, Organizational Skills, Performance Management, Performance Metrics, Presentation/Verbal Skills, Project/Program Management, Reporting Skills, Social Media, Social Media Marketing, Strategic Planning, Targeted Advertising, Team Player, Thought Leadership, Time Management, Trend Analysis, Twitter, Video Editing, Warehousing, Writing Skills

About the Company

Cradles to Crayons