Junior Product Marketing Manager

About the role

As Junior Product Marketing Manager, you will support the development of product marketing campaigns and product partnerships focused on increasing Average Order Rate, Average Order Value, and Product Awareness among existing customers.

You will create the go‑to‑market plan, working closely with Product Development, Design, Marketing and PR to build effective launch strategies, including setting target audience, objectives, developing creative assets, and launch strategies. This role is very creative, but also requires strong planning and organisational skills and the ability to communicate and manage multiple global and local stakeholders.

What you will be doing

• Lead all BAU product marketing campaigns and liaise with global and local Brand and Growth Marketing Teams on day‑to‑day campaign management and execution.
• Support the development of strategic product marketing and partnership campaigns, considering the value proposition, target audience, competitive landscape and wider product pipeline.
• Lead editorial content planning of the HelloFresh customer magazine (issued quarterly) and a monthly customer newsletter – both distributed in the box.
• Own and manage CRM channels as an always‑on tool to communicate latest product and feature news to active customers.
• Lead creative asset development for big‑bet product marketing and partnership campaigns.
• Collate and prepare post‑campaign analyses and build learnings into future campaigns and processes.
• Analyse customer and competitor insights and share key learnings across all relevant global and local stakeholders.

Who you are

• 3‑5 years of experience in a Product Marketing role with a strong understanding of key customer retention channels.
• Deep, intuitive understanding of UK culture and what makes a brand feel authentic and relevant.
• Independent working style with a strong bias for action.
• Excellent communicator able to manage multiple stakeholders.
• Highly organised and structured in your approach to work.
• Strong ability to work cross‑functionally.
• Good creative skills and an eye for compelling creative assets.
• Passionate about food, ambitious about your career, and ready to make a significant impact on a global brand.

What you will get in return

• 70% off HelloFresh or Green Chef boxes
• Company pension scheme
• Gym membership
• Bupa private medical insurance (including dental & family cover options)
• Mental health first aiders and an employee assistance programme
• Dog friendly office! (London site only)
• Nursery support scheme
• Cycle to work scheme
• Group life assurance

Location: The HelloFresh Farm, 60 Worship Street, EC2A 2EZ, London.

Eligibility

You must have the independent right to work in the UK. We do not provide sponsorship.

Hybrid Working Policy: We offer a hybrid working policy for eligible roles, allowing flexibility to work from home and in the office.

Health and safety responsibilities: You are required to cooperate with HelloFresh in all health and safety matters, take reasonable care for your own health and safety as well as others, report incidents immediately, and raise health and safety concerns to your line manager. Successful candidates will undergo Disclosure and Barring Service checks.

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Salary: GBP 30000 - 40000 per year

Experience: 3 years required