Senior Growth Marketer (PLG)

If your proudest "growth" win is an impressions chart or an MQL number, please don't apply for this one. I'm hiring the opposite of that role.

We're Expertise (expertise.ai), backed by $5M+, building Expertise Assist — an AI teammate that actually does GTM work. Research, prospecting, CRM hygiene, follow-up prep.

It doesn't answer questions. It does the job.

→ "Find ICP" turns a saved customer profile into ~10 verified, Apollo-backed contacts.

→ "Diagnose CRM" audits your Salesforce/HubSpot and writes back the fixes (behind approval).

We need a Growth Marketer, Self-Serve / PLG to own our self-serve funnel end to end: acquisition → activation → conversion → expansion.

💰 $150K-$180K · 📍 In Person

Senior, hands-on IC on a 1-2 person team. Not a brand hire. Not a VP.

Here's the actual job

Our "aha" is instrumented and specific — onboarding completes the first time someone runs a real skill, like Find ICP or Diagnose CRM. The day someone watches the agent finish their work, they get it.

Widening that first-run funnel is your #1 problem to solve.

The motion is team-adoption-first PLG. No seat paywall — $50/mo for unlimited members + 5,000 shared credits. A team agent workspace, not "AI chat seats."

What I'm looking for

→ 3+ yrs PLG/self-serve growth, owning a funnel (not a channel)

→ Experiments that ship weekly, not decks — and you read your own results (light SQL)

→ Non-negotiable: you've marketed a technical/AI product to revenue teams before

If "MQLs" is your north star, we'll both be unhappy.

Skip the cover letter. Send me ONE growth experiment you ran end to end — hypothesis, how you instrumented it, what happened, what you decided next. Bonus points if it failed and you learned from it.