Strategist, Marketing and Business Development

Type of position: Regular

Your future role on our team

BBA is establishing a specialized sales activation function, driven by our trio of Marketing and Business Development strategists.

Each strategist will be associated with a BBA market (power and renewables, mining and metals, or fuels and chemicals), and will work closely with that market's sales teams to refine our positioning and develop the tools needed to support them.

In this role, you'll also collaborate closely with your peers: together with your fellow strategists, you'll establish new ways of working in sales activation at BBA (sales tools, content library) and define the matrixed operating model within the team.

You'll be able to count on the day-to-day support of a team of marketing advisors, whom you'll involve based on your market's priorities for mandates such as content production, strategic service offer preparation, or client presentations.

With us, you’ll get the opportunity to...

• Develop high-value sales tools: client presentations, executive presentations, and complex strategic service offers
• Define and maintain the value propositions and differentiators specific to your market, tailored to clients and sales contexts
• Lead the positioning of priority strategic service offers
• Work with leadership teams and client account managers on positioning, key messages, and offer strategy
• Establish new ways of working in sales activation: sales tools, content library
• Define the matrixed operating model for the team: workflow for the marketing advisor team, priorities, capacity allocation, and quality standards
• Involve advisors based on your market's priorities, on mandates such as content production, strategic service offer preparation, or client presentations
• Mentor advisors on mandates worked on jointly with the marketing advisors team
• Support content creation and the assembly of proposals and presentations

Overview Of Certifications And Job Requirements

• From 10 to 15 years or more of experience in marketing, business development or communications, ideally in a professional services or consulting environment
• Proven experience creating sales content, from strategy through to final delivery
• Strong skills in B2B positioning and storytelling, with a solid understanding of brand application across various market contexts
• Experience managing staff, with the ability to develop talent and build a strong team culture in a matrix environment
• Comfortable leading through ambiguity and contributing to organizational design, not just its execution
• Strong visual sense and proficiency with design tools such as Canva or equivalent
• Strong understanding of market dynamics and competitive positioning
• Strong familiarity with AI tools to improve quality and efficiency

An Overview Of BBA’s Total Rewards

• Annual base salary
• Annual premium program for all regular employees
• Onsite mobility premium
• Access to a time bank
• Cellphone program
• Group insurance plan that starts on day 1, including short-term and long-term disability insurance and a telemedicine program
• Retirement savings plan
• Annual vacation and sick leave
• A premium through the Employee Referral program

BBA considers many factors when determining the annual base salary, including market conditions, education, verified and relevant work experience, technical assessments, qualifications, certifications and other key skills and experience.

At BBA, You Get Many Benefits

• Fun and Collaboration committee
• Access to many experts and coaching
• A collaborative team that shares ideas and knowledge
• Opportunity for site work: an amazing career accelerator!
• Participation in our firm’s major projects by 2030:
• Going carbon-neutral
• Achieving 30% of women on our teams
• Custom training and development plans
• And more!

About BBA

BBA is one of Canada’s leading private consulting engineering firms, with over 45 years of experience serving the energy and natural resources industry.

Our people are the foundation of our success. Their passion and excellence have earned us recognition as one of Canada’s Best Employers and Best Managed Companies , and we’re committed to fostering a workplace where everyone feels empowered to grow, lead and be themselves.

Our teams bring together engineering, environmental and commissioning expertise to deliver practical, innovative and sustainable solutions—from strategy to execution. With 20 offices across Canada, the U.S. and Latin America, we combine local presence with international reach, offering clients close collaboration and field-ready support.

Learn more about our culture and projects on LinkedIn or connect with our talent team.