Assistant Brand Manager- PATRON

[Please note this is a Direct Search led by Bacardi, Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.]

YOUR OPPORTUNITY

As an Assistant Brand Manager, you are an integral member of the North America PATRÓN Brand Team, responsible for leading the development and execution of tactical brand initiatives while supporting larger-scale experiential programs led by the Brand Manager and Senior Brand Manager.

You will drive the planning and delivery of brand assets, point-of-sale materials, partnerships, and consumer-facing touchpoints, ensuring excellence and consistency across the brand ecosystem. Through strong project management and consumer-centric thinking, you will help identify growth opportunities, strengthen brand equity, and deliver impactful brand experiences that drive business results.

You will be based in Miami, Florida.

About You

You are a proactive and detail-oriented marketer with a passion for building iconic brands through exceptional execution. You bring strong project management skills and a consumer-first mindset, translating brand strategy into impactful programs, assets, and experiences. You are highly collaborative, thrive in cross-functional environments, and are comfortable managing multiple priorities simultaneously.

Equally creative and analytical, you are eager to learn, take ownership, and contribute across the marketing mix—leading tactical brand initiatives while supporting larger-scale campaigns and experiential programs. You are motivated by bringing ideas to life, driving business results, and growing as a future brand leader.

RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE

Develop Winning Strategies – Create iconic brand and growth strategies

• Support the execution of key brand programs across experiential, sponsorship, social, e-commerce, advocacy, and trade marketing channels.
• Coordinate cross-functional efforts with Customer Marketing, Commercial, CP&A, distributor partners, and agency teams to deliver integrated brand initiatives.
• Ensure all projects are delivered on time, on budget, and in alignment with brand standards and objectives.
• Support annual brand planning initiatives and assist in the execution of key strategic priorities.

Understand People & Culture – Show Empathy And Curiosity

• Develop an understanding of multicultural consumers, cultural dynamics, and emerging trends.
• Apply consumer and cultural insights to support programs that authentically connect with diverse audiences.
• Identify opportunities to engage the brand in relevant cultural moments, communities, and passion points.
• Stay informed on consumer trends, competitive activity, and market dynamics to contribute recommendations for brand growth.

Drive Operational Excellence – Lead bold execution in a fast-moving world

• Maintain project management tools, timelines, and calendars to keep cross-functional teams aligned and initiatives on track.
• Partner with internal stakeholders and external vendors to ensure efficient execution of marketing programs.
• Manage day-to-day project logistics, approvals, and workflow processes to support seamless program delivery.
• Champion organization, attention to detail, and proactive problem-solving across all assigned projects.

Accelerate Business Performance – Act like the brand owner

• Track purchase orders, invoices, and budget reconciliations to ensure accurate financial management of marketing investments.
• Support budget tracking and reporting across brand programs and initiatives.
• Assist in evaluating program performance and capturing key learnings to inform future initiatives.
• Contribute to a culture of accountability by ensuring resources are managed efficiently and responsibly.

MARKETING COMPETENCIES – THE COMPETENCIES TO DRIVE YOUR LEGACY

This role develops and applies key marketing competencies that are critical to creating a brand impact and business growth:

• Develop Winning Strategies – Create iconic brand and growth strategies
• Understand People & Culture – Show empathy and curiosity
• Drive Commercial Excellence – Lead bold execution in a fast-moving world
• Accelerate Business Performance – Act like the brand owner

Broader Marketing Framework Competencies

• Impact Culture Through Creativity – Create culture-shaping connections
• Unlock Growth Through Innovation – Create consumer-centric innovation
• Master Luxury Marketing – Understand the world of luxury

While this role focuses on the four core competencies, other roles bring complementary expertise across the full framework, supporting broader brand growth and organizational impact.

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

• Bachelor’s degree in Marketing or related field; MBA preferred
• 2-5 years of relevant experience in brand management or agency experience
• Experience in leading multiple marketing projects working cross-functionally with multiple teams.
• Ability to analyze information (e.g. Nielsen data) for the purposes of preparing reports, presentations, coordinating efforts, recommendations and solving problems to grow the brand.
• Passionate, innovative and creative marketer who puts the consumer at the heart of all activities first to achieve results.
• Influential communicator with strong interpersonal skills. You will have opportunities to display excellent written and verbal communication skills while also being relaxed giving presentations in front of small groups of people including executives, Bacardi Primos, vendors and customers (both internal and external) at all levels of an organization.

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly.

We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.

U.S. applicants have rights under Federal Employment Laws.

Perks of Working for us

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement

• Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
• Retirement/Pension Plan

Health & Wellbeing

• Medical, Critical Illness, and Life Insurance
• Employee Assistance Programs
• Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.