Marketing Brand Copywriter and Content Strategist

About TP

Consistently ranking among American Banker magazine's "Best Banks to Work For" for over a decade, Zions Bancorporation is a "Collection of Great Banks" with local brand names and management teams in each of our major Western markets.

And because we've known that, for over 150 years, our success has come from the exceptional dedication, experience and talent of our diverse employee base, we're committed to being the premier employer of choice.

Ready to make your mark on a legacy brand?

Our expanding marketing team is building something special-a dynamic, in-house Creative Studio and innovative Demand Center that will transform how we connect with customers. Under fresh leadership from our newly appointed CMO, we're reimagining what marketing can be while supporting a bank known for its experienced bankers, exceptional service, and local leadership deeply rooted in the communities we serve.

This isn't just another financial marketing role - it's your chance to shape a creative vision with real impact.

With benefits starting on day one, 12 bank holidays, profit sharing and company-matched 401(k) contributions, Zions is committed to career growth and advancement. At Zions, the possibilities are endless. If you're ready to create work that actually matters, we're ready to review your application.

You bring the talent; we bring the opportunity.

Your Responsibilities

We are looking for a Marketing Brand Copywriter and Strategist to assist in crafting clear, compelling marketing copy for various financial products and services across digital and print channels.

Essential Functions

• Write persuasive call-to-action copy that drives conversions while maintaining trust and credibility
• Translate complex financial concepts and jargon into accessible language for different customer segments
• Develop SEO-optimized web content to improve organic search visibility for financial offerings
• Collaborate with designers, marketers, and other team members to align content with overall marketing strategies.
• Establish and maintain a consistent brand voice across all platforms and materials.
• Write clear, engaging, and persuasive copy for websites, advertisements, emails, social media, and other marketing materials.
• Ensure all content is free from errors, consistent in tone, and adheres to brand guidelines.
• Support content calendar execution through timely delivery of assigned copywriting projects.
• Adapt existing brand messaging frameworks to various content formats and audience segments.
• Audience research and persona development
• Content performance analysis and insights reporting
• Campaign concept brainstorming and ideation
• Basic A/B testing of messaging approaches
• Efficiently use AI writing tools to generate first drafts while maintaining brand voice consistency.
• Craft effective AI prompts that produce usable content starting points.
• Use AI tools to check content for compliance with financial regulations and brand guidelines.
• Leverage AI content optimization tools to improve SEO performance and readability.
• Understand when to use AI assistance versus when to rely on original writing for sensitive financial topics.
• Collaborate with senior writers on developing AI templates for routine content creation.
• Apply AI-assisted research to stay current on financial industry trends and terminology.

Qualifications

• Education: A bachelor's degree in communications, marketing, journalism, English, or a related field is preferred.
• Experience: A minimum of 2-5 years of experience in marketing with a focus on copywriting is required.
• Skills: Strong writing and editing abilities with exceptional attention to detail and accuracy
• Basic understanding of UX writing principles and best practices
• Knowledge of financial industry regulations and compliance requirements for marketing communications
• Understanding of financial products, services, and terminology to write authoritatively
• Basic SEO writing to create content that ranks well while remaining accessible and valuable.
• Experience with content management systems and digital publishing tools
• Ability to receive feedback constructively and implement revisions efficiently
• Portfolio demonstrating clear, engaging writing across multiple formats

Salary and Location

Salary Range

$60,000-$88,000 (depending on experience and other job-related factors)

This is an in-office position that will sit at a local corporate hub 5 days a week. This is not a hybrid role.

Location Options: Salt Lake City, UT and Houston, TX

Benefits

• Medical, Dental and Vision Insurance: START DAY ONE!
• Life and Disability Insurance, Paid Parental Leave and Adoption Assistance
• Health Savings (HSA), Flexible Spending (FSA) and dependent care accounts
• Paid Training, Paid Time Off (PTO) and 11 Paid Federal Holidays, and any applicable state holidays
• 401(k) plan with company match, Profit Sharing, competitive compensation in line with work experience
• Mental health benefits including coaching and therapy sessions
• Tuition Reimbursement for qualifying employees enrolled in an accredited degree program related to the needs of the business, maximum of $5,250 per calendar year, employees are eligible for the program upon hire
• Employee Ambassador preferred banking products