Senior Marketing Strategist (HYBRID)

TheSeniorMarketing Strategistenvisions, develops and implements innovativestrategies and programs that take into account a complex set of factors and considerations, such as long- and short-term business goals, market conditions, competitive landscape, market research, seasonal trends, budget, capacity,andbrand and channel strategies.

Reporting to the Banking and Investments Marketing Manager, the Senior Marketing Strategist is a trusted advisor to three key business areas – Addison Avenue Investment Services, Premier Segment, and First Tech’s unique Relocation Program offered to key Select Employer Groups (SEGs). This role owns the end-to-end marketing strategy for key products, segments, and initiatives—balancing long-term vision with near-term performance while continuously optimizing based on data, insights, and market dynamics.

Here’s what you can expect from the job and what you need to be successful:

What You'll Do

• Develop and manage complex, multi-channel campaigns and communication initiatives to serve as a subject matter expert and strategy lead for one or more programs, product lines or marketing channels
• Collaborate with channel managers and vendors on focus areas of Marketing Strategy such as SEO/SEM, Product, Lifecycle, Social/PR.
• Build effective go-to-market strategies that achieve business objectives and are consistent within the context of other First Tech marketing strategies and initiatives.
• Proactively identify opportunities to improve marketing effectiveness through use of data, channel selection, media strategy, segmentation strategy, and automation.
• Accurately forecast, track, evaluate and present campaign and program performance against industry and historical performance benchmarks.
• Accountable for developing and managing long-range marketing plans and production forecasts, including budget management and performance reporting.

Essential Skills

• Minimum Education: Bachelor’s degree (in Marketing or a related field) is preferred
• Minimum 7 years’ experience managing complete lifecycle of marketing programs, with a focus on channel marketing, digital marketing or brand marketing –preferably within financial services industry
• Ability to define strategies based on data-driven inputs, business goals, member/consumer insights and translate them into actionable implementation plans
• Experience leading and/or interfacing with cross-functional marketing counterparts, including brand and creative, digital marketing, data, corporate communications, and/or automation
• Strong interpersonal and consensus building skills with the ability to build trust and foster a collaborative spirit
• Exceptional written and verbal communication skills demonstrated in collaborating with partners to solve for challenging internal and member concerns
• Highly organized with proven expertise managing complex projects simultaneously in a multi-channel marketing environment
• Ability to effectively collaborate with multiple business units, leadership and vendors to achieve organizational goals
• Ability to foster strong internal and external business relationships
• Working knowledge of Microsoft Office Suite

Location: Hillsboro, OR 97124 | Marlborough, MA 01752

Target Compensation in OR & MA: $100,000 - $120,000 annually + annual bonus

Who We Are

What makes First Tech different? Clickhereto learn more!

Every great journey begins with a bold idea—and ours is no different. First Tech and DCU were founded on the belief that financial solutions should put people first. That belief has fueled decades of innovation and service, rooted in the tech sector and expanding to support members from all walks of life.

Employees Are Eligible For

• Traditional medical, dental, and vision coverage
• Generous 401(k) match
• Paid Time Off: - You’ll accrue up to 15 days in your first year.In addition, you’ll receive 40 hours of sick time and 3 personal days, which refresh annually
• Paid federal holidays
• Special employee pricing on lending products such as mortgage, auto, and personal loans (eligibility subject to standard account requirements and underwriting criteria

Employment Statements

First Tech is an equal opportunity employer, and we value diversity, inclusion, and equity at our company. We evaluate qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

If you’re applying for a job and need a reasonable accommodation for any part of the employment process, please send an email torecruiters@firsttechfed.comand let us know the nature of your request and contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this email address

First Tech is not currently offering Visa transfer/ sponsorship for this position.

#FTLP

Who We Are

What makes First Tech different? Click here to learn more!

Every great journey begins with a bold idea—and ours is no different. First Tech and DCU were founded on the belief that financial solutions should put people first. That belief has fueled decades of innovation and service, rooted in the tech sector and expanding to support members from all walks of life.

Employees Are Eligible For

• Traditional medical, dental, and vision coverage
• Generous 401(k) match
• Paid Time Off: You'll accrue up to 15 days in your first year. In addition, you'll receive 40 hours of sick time and 3 personal days, which refresh annually
• Paid federal holidays
• Special employee pricing on lending products such as mortgage, auto, and personal loans (eligibility subject to standard account requirements and underwriting criteria)

Employment Statements

First Tech is an equal opportunity employer, and we value diversity, inclusion, and equity at our company. We evaluate qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

If you're applying for a job and need a reasonable accommodation for any part of the employment process, please send an email to recruiters@firsttechfed.com and let us know the nature of your request and contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this email address.

First Tech is not currently offering Visa transfer/sponsorship for this position.