Senior Manager, Social Media & Content - LOVB Salt Lake

About LOVB (League One Volleyball)

League One Volleyball (LOVB) is reimagining women's sports. Launched in 2019, our company is a mission-led sports performance, training and media enterprise that will change the game of volleyball in the USA and empower new generations of female athletes.

It is a groundbreaking time for volleyball in the US with our historic triple Olympic Gold medals in Women's Indoor, Beach and Sitting Volleyball. Volleyball is already the #1 most played girls' youth sport. There are 38M current and former players today.

Of major sports, it's the only one that is women-first (~90% of players are female). But the volleyball market has been almost entirely missed by traditional sports investors, brands, and media.

LOVB is capturing this opportunity by creating a strong club business, and from that built-in audience and fandom, is creating the best Pro League in the world and a digital ecosystem that will connect all aspects of LOVB. This community-up approach will drive participation and fandom, while enabling greater empowerment for girls and young women living this amazing sport.

In this role, you will join a mission-driven, roll-up-your-sleeves team of innovators and builders who have come together to change the paradigm of professional volleyball and women’s sports.

Title: Senior Manager, Social Media & Content

Location: LOVB Salt Lake City (Synergy Sports Capital)

Position Overview

We are seeking a Senior Manager, Social Media & Content to lead the team's digital presence and content strategy. This person will oversee all social media, creative storytelling, and content production while building a distinctive brand that connects with fans, grows the game, and drives business results.

This role requires a strategic thinker who is equally comfortable developing long-term content plans, capturing game-winning moments courtside, directing creative campaigns, managing creative production, and analyzing performance data. The ideal candidate understands volleyball culture, thrives in a fast-paced startup environment, and is passionate about telling athlete-first stories.

This role is based in Salt Lake City, Utah.

Essential Duties & Responsibilities

Strategy & Brand Growth

• Develop and execute a comprehensive content and social media strategy aligned with brand, ticketing, partnerships, merchandise, and community initiatives.
• Build and evolve LOVB Salt Lake's digital identity across all platforms.
• Drive audience growth, engagement, and fan conversion through creative storytelling.
• Collaborate with league and local stakeholders to execute integrated marketing campaigns.
• Stay ahead of emerging platform trends, audience behaviors, and industry best practices to continuously evolve the team's digital presence.

Content Creation

• Lead content ideation, planning, production, and publishing across Instagram, TikTok, X, Facebook, YouTube, Threads, and emerging platforms.
• Capture and edit photo and video content, including Reels, TikToks, behind-the-scenes storytelling, athlete features, mic'd-up sessions, practice content, community events, and partner activations.
• Develop recurring content series that highlight athletes, Utah culture, and the club-to-pro pathway.
• Write engaging, platform-specific copy that reflects the team's voice and brand.
• Maintain a consistent visual identity and storytelling style across all content.

Creative Design

• Lead creative planning for season launches, roster announcements, ticket campaigns, partnerships, and league initiatives.
• Concept and execute original social-first campaigns that elevate the team's brand.
• Collaborate with designers, photographers, videographers, and league creative teams to produce high-quality content.
• Ensure all creative aligns with organizational goals, brand standards, and campaign objectives.

Talent & Production Management

• Recruit, onboard, and manage freelance photographers, videographers, editors, and content creators throughout the season.
• Develop and oversee content production workflows for game days, practices, community events, and marketing campaigns.
• Manage asset organization, delivery, and distribution through digital asset management platforms.
• Ensure timely delivery of high-quality creative while maintaining brand consistency.
• Collaborate with league creative teams and local partners to execute content that supports organizational priorities.

Live Event Coverage

• Lead social media coverage for home matches, road matches, practices, and community events.
• Develop game-day content plans and real-time storytelling strategies.
• Capture, edit, and publish live content under tight deadlines.
• Coordinate photographers, videographers, and freelance creatives during events to ensure comprehensive coverage.
• Produce timely post-match content and recap storytelling.

Community & Culture

• Foster meaningful relationships with fans through authentic community management.
• Engage with athletes, youth volleyball players, partners, and local organizations.
• Monitor trends across volleyball, women's sports, and digital culture to create relevant and engaging content.
• Represent and maintain the team's voice across all social platforms.

Analytics & Optimization

• Track performance across all social channels, including audience growth, engagement, reach, video performance, and conversion metrics.
• Prepare regular reporting and actionable insights for team and league leadership.
• Optimize content strategy based on audience behavior, analytics, and platform trends.
• Measure campaign performance and recommend improvements to maximize impact.

Qualifications

• 5+ years of experience managing social media and digital content for a professional sports team, league, brand, or agency.
• Strong knowledge of volleyball and the women's sports landscape.
• Proven experience developing and executing successful social media and content strategies.
• Professional experience capturing and editing photo and video content.
• Strong copywriting, storytelling, and creative ideation skills.
• Experience managing creative projects from concept through execution.
• Proven ability to manage multiple creative projects simultaneously while balancing content production, publishing schedules, freelance coordination, and live event coverage.
• Ability to thrive in a fast-paced startup environment with multiple priorities.
• Willingness to work nights, weekends, and travel during the season.
• Experience managing freeland photographers, videographers, editors or creative contractors preferred.