Regional Sales Manager – Venture Measurement

Regional Sales Manager – Venture Measurement (Bindicator®, Kistler‑Morse, Niagara Meters)

Department: Sales

Reports To: North America Sales Manager

Location: Western United States (Ideal: Salt Lake City, near major airport)

Who We Are

Venture Measurement—home of the industry‑defining Bindicator®, Kistler‑Morse® weighing solutions, and Niagara Meters®—is a leader in dry‑bulk and process measurement instrumentation. Our flagship brand, Bindicator®, is so trusted and ubiquitous that customers often refer to any bin level indicator as a “bindicator,” regardless of maker.

Since 1936, Bindicator has set the standard for reliable, intuitive, and durable level measurement in the bulk solids industry, preventing overfills, controlling surge bins, and supporting operations worldwide. [bindicator.com]

As part of Ralliant, a global precision technologies company powered by innovation and continuous improvement, we operate with a culture that empowers people to grow, improve, and push boundaries in industrial measurement technology. [ralliant.com]

Why This Role Matters

The Regional Sales Manager is the driving force behind Venture Measurement’s continued growth within the western U.S. You will champion some of the most recognizable and respected products in the bulk solids industry—including the legendary Roto‑Bin‑Dicator®, the original and most widely used rotating‑paddle level switch in the world. [bindicator.com]

Your work directly strengthens our network of channel partners and expands the reach of our technologies. This is a role for someone who thrives on autonomy, relationship‑building, technical problem‑solving, and winning.

Primary Responsibilities

• Lead aggressive sales growth for the Bindicator®, Kistler‑Morse®, and Niagara Meters® product lines across the western U.S. dry‑bulk market.
• Build, nurture, and grow a highly effective network of distributors, OEMs, system integrators, and channel partners.
• Conduct product trainings and on‑site application reviews showcasing where Bindicator and Kistler‑Morse excel—especially in tough, dusty, and demanding bulk‑solid environments.
• Advise customers on the best‑fit level measurement or weighing solution for applications ranging from powders and grains to chemicals and aggregates.
• Collaborate with Product Management, Marketing, and Customer Service teams to develop quotes, win new business, and maximize revenue.
• Expand territory penetration by growing existing accounts and generating new business opportunities.
• Maintain Salesforce CRM accuracy and a healthy sales pipeline aligned with annual growth targets.
• Develop and execute a strategic territory plan—including trade shows, account targets, and major opportunities.

What You Bring

• Bachelor’s degree in business, engineering, or related field preferred.
• 7+ years in technical or industrial sales with experience managing OEMs, distributors, and reps (> $5M revenue responsibility).
• Hands‑on experience in dry bulk powder or solids processing (strongly preferred).
• Strong command of Salesforce and Microsoft Office, especially Excel.
• Ability to read and interpret technical specifications and process documentation.
• Exceptional communication skills—comfortable with engineers, operators, and executives alike.
• Willingness to travel up to 60% within the western region.

Who Succeeds Here

You’ll thrive in this role if

• You let the data speak—your decisions follow logic and analytics.
• You think big—and you propose bold ideas that move the business forward.
• You’re hands‑on—you don’t just sell products; you demonstrate solutions.
• Your hard hat tells a story—stickers, dents, and all.
• You’re resilient—rejection doesn’t slow you down.
• You’re the person people want in the room—professional, personable, confident.
• You love to win—and you do so with integrity and teamwork.

Why Join Venture Measurement?

Working here means joining a global measurement powerhouse backed by Ralliant’s culture of precision, innovation, and continuous improvement. Our brands are trusted across agriculture, food and beverage, plastics, chemicals, power, and industrial manufacturing—because they perform where it matters most.

You’ll represent some of the industry’s most iconic and widely recognized technologies, and your impact will be directly visible in the growth of a high‑value territory with tremendous market potential.

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