Product Marketing Manager

Manager, Product Marketing and Brand Copywriting

Company: Nakery Beauty

Location: Clearwater, FL

Department: Marketing

Position Summary

Nakery Beauty is seeking a seasoned Manager, Product Marketing and Brand Copywriting to lead how the brand and its products come to life in words.

This role blends marketing expertise with hands-on product storytelling. The person in this role will own messaging strategy, launch narratives, and high-performing copy across product pages, email, paid media, and campaign assets, while helping shape and steward Nakery Beauty's brand voice across channels.

Key Responsibilities

• Lead development of product positioning, messaging hierarchies, and benefit frameworks for hero SKUs, franchises, and new launches.
• Help shape and maintain Nakery Beauty's brand voice across DTC, retail, and campaign channels so messaging feels cohesive and distinctly on-brand.
• Translate ingredients, claims, textures, and product attributes into clear, emotionally resonant consumer messaging.
• Write and refine copy for product detail pages, email campaigns, paid social and display ads, landing pages, launch assets, and retail content.
• Partner with brand marketing, e-commerce, CRM, paid media, creative, product development, and regulatory teams to ensure messaging is differentiated, compliant, and conversion-minded.
• Support integrated launch planning by creating messaging briefs, campaign narratives, and copy frameworks that connect across channels.
• Use customer insights, testing results, and performance data to improve copy and strengthen future launches.
• Build and maintain messaging tools such as brand voice guidelines, approved claims language, ingredient story libraries, and copy templates.
• Manage external freelance writers or agency partners as needed and help maintain a high creative standard across outputs.

Qualifications

• 6-10+ years of experience in beauty, skincare, wellness, or related consumer categories.
• Proven success across product marketing, brand marketing, and/or copywriting.
• Strong portfolio showing work across PDPs, email, paid ads, and broader brand storytelling.
• Deep interest in beauty products, ingredients, and claims, with the ability to turn technical product details into compelling customer-facing language.
• Strong understanding of how brand building and performance marketing work together.
• Experience collaborating across cross-functional teams in a fast-moving brand environment.
• Excellent writing, editing, prioritization, and project management skills.
• Based in the Tampa Bay area or able to work regularly in a hybrid/on-site environment.

What Success Looks Like

• Nakery Beauty's brand voice is more consistent, elevated, and effective across channels.
• Product pages, emails, and paid ads communicate clearer differentiation and stronger reasons to buy.
• New product launches have sharper narratives and more cohesive execution across all consumer touchpoints
• Internal teams have a stronger messaging foundation to scale brand storytelling more efficiently.