Regional Business Manager-Publix

At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.

This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.

Dare to learn new skills, advance in your career and make an impact at Henkel.

What you´ll do

The Regional Sales Manager (RSM) is responsible for driving sales performance, market share growth, and execution excellence within Publix across the assigned region.

Leads DSMP (Distribution, Shelving, Merchandising, Pricing) execution while serving as the key liaison between Henkel, Publix category and supply chain leadership, and cross-functional teams to deliver sustainable growth and strengthen customer partnerships.

Sales & Business Management

• Deliver against regional sales targets including revenue, volume, and profitability goals.
• Develop and execute customer-specific business plans for Publix aligned with Henkel brand strategies.
• Identify growth opportunities across categories, leveraging insights to expand distribution and increase velocity.

DSMP Execution Leadership

• Oversee and improve all DSMP metrics:
• Line Review Preparation
• Distribution: Expand and protect authorized assortment and new item launches.
• Shelving: Optimize shelf placement, facings, and planogram compliance.
• Merchandising: Ensure high-impact in-store execution, displays, and promotional compliance.
• Pricing: Monitor adherence to pricing strategies and identify gaps versus competitive set.

Analyze store-level and syndicated data to identify execution gaps and implement corrective actions.

Partner with field teams and Publix stakeholders to drive consistency in execution.

Customer Relationship Management

• Build and maintain strong relationships with Publix Category Managers, supply chain and store operations teams.
• Collaborate on joint business planning, promotions, and category growth initiatives.
• Represent Henkel as a trusted strategic partner with a focus on long-term value creation.

Team Leadership & Cross-Functional Collaboration

• Lead, coach, and support field sales teams, brokers, or agency partners (if applicable).
• Partner with internal teams including Category Management, Sales Strategy, Supply Chain, and Sales Finance.

Analytics & Reporting

• Utilize sales data, retail analytics tools, and market insights to inform decisions.
• Track, analyze, and report on business performance, DSMP scorecards, and KPI trends.
• Develop actionable recommendations to improve sales performance and operational efficiency.