Senior Brand Manager, Pain Portfolio

At Elanco (NYSE: ELAN) - it all starts with animals!

As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. At Elanco, we are driven by our vision of Food and Companionship Enriching Life and our purpose - all to Go Beyond for Animals, Customers, Society and Our People.

At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you'll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.

Making animals' lives better makes life better - join our team today!

Your Role

Senior Brand Manager, Pain Portfolio

This position is a key leader within the marketing team responsible to lead, develop and drive all aspects of our brands for the Pain Portfolio, a must win category for the success of Elanco.

Responsibilities include management of products already on the market, competitive defense strategies, lifecycle management and pipeline development. This leader is also responsible for contributing to the overall development of our marketing capabilities by leading and developing team members and advocating for the marketing efforts.

Your Responsibilities

Business Ownership of PAIN portfolio

• Enables delivery and management budget for the Pet Health PAIN portfolio
• Identifies and track health and performance KPIs for assigned portfolio
• Ensures accuracy of forecast
• Drives product demand through insightful campaigns and marketing materials
• Develops pricing strategies
• Partners with Regulatory, R&D, Sales/Commercial, Business Development, and Innovation to drive LCM planning

Strategy Development

• Develops portfolio strategy for PAIN products, ensuring maximization of brand potential including lifecycle management in partnership with Regulatory, R&D, Sales/Commercial, Business Development, and Innovation
• Leads development of brand plans for assigned group of products
• Embodies an entrepreneurial spirit - creativity to identify opportunities when others may not see them and a willingness to "roll up your sleeves" to execute

Brand Messaging and Activation

• Develops messaging platform utilizing market research insights to yield persuasive and resonating value propositions and messaging options in collaboration with key cross-functional partners
• Works collaboratively with cross functional partners, including vet sales Retail, Digital Transformation and lead agency/ies to develop integrated marketing campaigns for focus and select defend brands

Insights and Analytics

• Develops a deep understanding of the market, customer, and customer needs
• Analyzes needs and requirements by interacting with customers, consumers, and sales teams, determining appropriate market research to determine customer needs and to identify competitive pricing
• Insights expertise-understands what market research to do and works with Insights team to action research projects
• Excels in reading, interpreting, and analyzing research and other reports and making strategic and tactical recommendations based on this data
• Highly analytical, strong understanding of market/dispensing data

Customer Centricity

• Spends appropriate time (min. 20%) in the field to support Sales teams, meeting customers and consumers, relevant conference presence, and gathering feedback on a first-hand basis
• Conducts market Information monitoring by maintaining an up-to-date Market Information System covering the market in which the brands/products compete, including market sector values, market shares and position, competitive positions and information, market research data

Develop and maintain business relationships with key opinion leaders and external business partners:

• Builds positive relationships with relevant external bodies, key influencers and opinion leaders within the industry and profession, addressing meetings and attending conferences, and general customer liaison at all levels

Managerial

• Leverages diversity of team to strengthen performance and results
• Drives Team engagement to maximize business results
• Coaches team and personalize development plan of each team member
• Provides career growth opportunities while also delivering constant feedback along with the tools needed to achieve long term professional growth

What You Need to Succeed (minimum qualifications)

• Bachelor's degree, Marketing/Business required, MBA preferred
• 5+ years of experience in Healthcare Marketing with experience in Animal Health and/or PAIN preferred
• 2+ years of managing people

What will give you a competitive edge (preferred qualifications)

• 2+ years of experience in managing multi-channel media plans with a focus on digital
• Positive attitude and fits well with Elanco Cultural Pillars
• Brand management experience in regulated environments
• Proven leader of teams and ability to influence organizations to drive results
• Ability to connect individuals and teams, guiding them through portfolio strategy
• Clear, effective communicator including exceptional presentation skills
• Cross-functional management and partnership
• A results-driven team player able to work in and with a proactive team with a high degree of customer focus
• Results-driven team player able to work in and with a proactive team with a high degree of customer focus

Additional Information

• Location: Global Elanco Headquarters - Indianapolis, IN - Hybrid Work Environment

Don't meet every single requirement? Studies have shown underrepresented groups are less likely to apply to jobs unless they meet every single qualification. At Elanco we are dedicated to building a diverse and inclusive work environment. If you think you might be a good fit for a role but don't necessarily meet every requirement, we encourage you to apply. You may be the right candidate for this role or other roles!

Elanco Benefits and Perks

We offer a comprehensive benefits package focusing on financial, physical, and mental well-being while encouraging our employees to pursue our purpose! Some highlights include:

• Multiple relocation packages
• Two weeklong shutdowns (mid-summer and year-end) in the US (in addition to PTO)
• 8-week parental leave
• 9 Employee Resource Groups
• Annual bonus offering
• Flexible work arrangements
• Up to 6% 401K matching

Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status

Elanco may use automated tools, including AI, to support parts of our recruitment process, such as reviewing applications against job‑related criteria and/or transferrable skills. These tools help ensure a consistent, structured evaluation, but they do not make hiring decisions. All decisions involve a human reviewer. For more information on how we handle personal data, please see our Elanco Workforce Privacy Notice.

Skills

Analysis Skills, Animal Care, Artificial Intelligence (AI), Brand Management, Brand Marketing (Branding), Brand Messaging, Budgeting, Business Administration, Business Development, Channel Management, Coaching, Communication Skills, Competitive Analysis/Strategy, Conferences, Cross-Functional, Customer Relations, Disease Prevention and Control, Diversity, Entrepreneurship, Forecasting, Healthcare, Information Technology & Information Systems, Market Research, Market Tracking, Marketing, Marketing Campaign, Media Buying and Planning, Multimedia, Needs Assessment, On Site Support, People Management, Performance Analysis, Performance Metrics, Persuasion Skills, Presentation/Verbal Skills, Pricing, Product Management, Product Pricing, Product Strategy, Public/Media/Press/Analyst Relations, Regulations, Requirements Management, Research & Development (R&D), Retail, Sales, Sales Pipeline, Sales Support, Service Delivery, Strategic Planning, Team Lead/Manager, Team Player

About the Company

Elanco Animal Health Inc