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The British School of Kuwait
Digital Executive- (Local Contract)
The British School of Kuwait (BSK) is recognised widely as Kuwait's premier school.
In terms of the quality of educational provision; resourcing; the achievements of its students; the breadth of the curriculum; the extent of its extra-curricular provision; the commitment to continuing professional development and the embedding of technology into the teaching, learning and management of the school, BSK sets standards that very few other schools can match.
Above all, it is renowned for the quality of its students and its teachers. All teachers at BSK are adventurous, capable and ambitious and whilst the average length of stay has been increasing, there remain frequent opportunities for colleagues to apply for positions of extra responsibility.
Though BSK demands the highest standards of professionalism from its staff it remains an exciting environment in which to build a career in teaching.
The Digital Executive is responsible for managing and optimising the school's digital presence across web, email, and messaging platforms to support marketing and admissions goals. This role combines hands-on technical execution with day-to-day digital marketing activity, ensuring the school's online channels are up to date, engaging, and effective.
Key areas of responsibility Digital Marketing: Plan, execute, monitor, and optimise digital marketing campaigns (paid and organic) to support admissions and brand awareness goals, including social media advertising and digital content promotion.
Email Marketing: Build, schedule, and send email campaigns and newsletters; create and enhance email designs and templates; manage email audience lists/segmentation; monitor open rates, click-through rates, and other performance metrics.
Website Management: Maintain and update the school website with accurate, current content via the school-specific CMS in place; manage basic SEO; refresh campaign landing pages as needed.
Messaging Platforms: Manage the school's WhatsApp messaging platform(s), including campaign messaging, automated responses/chatbots, and parent/prospective-parent communications (both automated and ad hoc).
Digital Tools and Systems: Act as the go-to person for digital/technical needs within the MAC team, enhancing content and processes for the automated workflows across the school (admissions, enrolment, etc.), and analytics platforms (e.g. Google Analytics).
Reporting: Track and report on digital performance metrics across all channels, providing insights and recommendations.
Collaboration: Work closely with the wider MAC team to ensure digital activity aligns with overall marketing, admissions, and communications strategy, along with supporting cross-functionally across Academic, Accounts, Operations, and Processes teams. Person Specification:
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