Google Ads & SEO Volunteer - Volunteer

Pear Tree Farm Animal Sanctuary is looking for a volunteer to help with Google Ads and SEO. Support a small vegan animal sanctuary by improving our online visibility, website traffic, donations and awareness. Remote and flexible role for someone with digital marketing experience.

What difference will you make?

Support with Google Ads and SEO would help Pear Tree Farm Animal Sanctuary reach far more people online and improve awareness of our work caring for rescued farm animals.

As a small grassroots charity, we rely heavily on donations, sponsorships, fundraising and volunteer support to continue operating. Improving our online visibility would help us attract new supporters, increase donations, promote sanctuary visits and experiences, recruit volunteers and strengthen long-term sustainability.

The role would also help us make better use of free tools such as Google Ad Grants, which we currently do not have the time or expertise to fully maximise internally. Better SEO and advertising could significantly increase traffic to key fundraising campaigns and educational content, helping more people engage with animal welfare and vegan sanctuary work.

Ultimately, stronger digital reach means more support for the animals in our care and a greater ability to continue rescuing and protecting vulnerable animals in the future.

What are we looking for?

We are looking for someone who is passionate about using their skills to support animals and small charities. The ideal volunteer would have experience in Google Ads, SEO or digital marketing, although we are open to different levels of experience if someone is enthusiastic and keen to help.

Some useful skills and qualities include

• Experience with Google Ads and/or Google Ad Grants
• Experience of SEO and improving website visibility
• Knowledge of keyword research and search optimisation
• Confidence analysing campaign or website performance
• Good communication and the ability to explain things clearly
• Self-motivated and able to work independently
• Organised and reliable
• Compassionate and supportive of animal welfare values

Experience working with charities or small organisations would be helpful but is not essential.

The most important thing for us is finding someone who genuinely wants to make a difference and can help us improve our online reach so we can continue supporting rescued animals. Even a few hours of support each month could have a huge impact.

Remote

What will you be doing?

Pear Tree Farm Animal Sanctuary is a small animal sanctuary based in Somerset caring for around 80 rescued animals including pigs, sheep, goats, horses, chickens, ducks and ferrets. As a small grassroots charity, much of our support comes through social media, word of mouth and online fundraising, so improving our digital presence is incredibly important to us.

We are looking for a volunteer to support us with Google Ads and SEO to help more people discover the sanctuary, support our work and engage with our campaigns.

The role is flexible and can be shaped around the volunteer’s experience and availability, but key responsibilities may include

• Reviewing and improving existing Google Ads campaigns
• Helping manage and optimise our Google Ad Grants account
• Carrying out keyword research and identifying opportunities to improve visibility
• Supporting SEO improvements across our website
• Advising on website structure, page content and search performance
• Helping increase traffic to fundraising pages, events, tours and campaigns
• Monitoring ad and website performance and suggesting improvements
• Providing occasional guidance or training to members of the team where helpful

This role is fully remote and very flexible. We understand people may only be able to offer a few hours a month, and any support would make a huge difference to the animals in our care.