Brand Manager, development and portfolio strategy – Annabelle (14 month contract)

Groupe Marcelle is currently looking for a Brand Manager, development and portfolio strategy – Annabelle for a

temporary position, 14-month Maternity leave replacement

.

Reporting to the Senior Brand Manager - Annabelle, the Brand Manager will be responsible for actively participating in product development and driving the brand's innovation and launch strategy. The candidate will draw on her/his analysis of category performance, products and profitability to effectively manage the portfolio and product life cycles.

The person will also manage a variety of relationships with internal and external collaborators

a career signed groupe marcelle

At Groupe Marcelle, we dare to grow together and fully invest ourselves to build a future worthy of our Canadian pride.

Work Location

• 400 Sainte-Croix Avenue, Saint-Laurent (Quebec)
• Hybrid work mode – three (3) days per week in the office

Why choose Groupe Marcelle?

• A growing Canadian company
• A stimulating environment where boldness, empowerment, and partnership are encouraged
• A human and committed team made up of passionate people moving forward together

Benefits matching your talent

• Competitive base salary
• Flexible hours promoting work-life balance, including the possibility of leaving earlier on Fridays
• Paid holidays during the Christmas season
• Employee discounts on all Groupe Marcelle products, including exclusive previews of new launches
• Free access to our on-site gym at headquarters

Exclusive Head Office benefits

• Large free outdoor parking lot (paid indoor parking option available)
• Easily accessible by foot from Du Collège metro station

your responsibilities will be

• Develop sound business plans that will deliver incremental brand profits
• Have an in-depth understanding of the portfolio and make recommendations to improve the offering
• Closely monitor the competition, analyze the market, and track trends to identify opportunities and ensure continued brand growth
• Work with innovation and R&D teams on new product and limited-edition launches, considering market trends and consumer needs while building a balanced and profitable brand portfolio
• Work closely with sales, purchasing, logistics, marketing, and finance departments to develop business cases on the new launches. Be able to present recommendations to Senior Management
• Work with the Senior Brand Manager to recommend pricing, margins, distribution strategy, sales forecasts, discontinuations, exit strategy, etc.
• In collaboration with cross-functional teams, inform 360 plans to support launches and promotional executions, including displays, POP, media plan, PR, social media content, website, newsletters, etc.
• Collaborate in promotions and campaigns creation that are relevant to the brand and will help strengthen the core business.

we would like to meet you if you have

• Bachelor's degree in communications and/or marketing or related field
• At least five (5) years experience in marketing and communications, ideally in cosmetics or other related fields in the consumer goods industry
• Strong ability to analyze and synthesize data to provide clear direction for brand innovation and launches.
• Experience in market data analysis (e.g., Nielsen) and sales analysis tools
• Good knowledge of Microsoft Office suite (Word, Excel, PowerPoint)
• Ability to interpret financial data (P&L, pricing analysis, etc.)
• Knowledge of the Canadian cosmetics market, drugstore retailers and/or global trends (Strong asset).

AND IF YOU ARE

• Passionate about cosmetics and skin care
• Curious, daring, positive and collaborative
• Organized, autonomous and able to take initiative
• Able to manage multiple priorities and tight deadlines
• Agile and flexible.

The task and responsibilities listed above are summaries and indicatives.