Director of Sales (Senior Living)

Director of Sales – Québec Region

Location: Greater Montréal Area (Hybrid – 3 days onsite)

Compensation

$130,000–$160,000 base + performance bonus

About the Opportunity

Envy Consulting Group has been retained by a leading and rapidly growing owner-operator in the Canadian senior living sector to recruit a Director of Sales for Québec. This is a high-impact leadership role responsible for driving occupancy, revenue growth, and market expansion across a portfolio of retirement residences.

The successful candidate will lead regional sales strategy, strengthen referral networks, optimize lead conversion, and build a high-performing sales culture that consistently exceeds occupancy targets

.This role is ideal for a senior sales leader who thrives in a performance-driven environment and has a proven track record of growing occupancy within the retirement living, healthcare, or hospitality

Key Responsibilities

Sales Strategy & Revenue Growth

• Develop and execute regional sales strategies to achieve occupancy and revenue targets
• Identify opportunities to increase market share across existing and new communities
• Partner with executive leadership on pricing, promotions, and growth initiatives
• Monitor competitive activity and market trends to drive strategic decision-making

Occupancy Management

• Drive lead generation, conversion, and move-in performance across multiple residences
• Establish accountability measures and performance metrics for community sales teams
• Implement best practices to improve inquiry management and sales effectiveness
• Forecast occupancy trends and proactively address gaps

Sales Leadership

• Lead, mentor, and develop Community Relations and Sales Managers
• Create a culture of performance, accountability, and customer service excellence
• Conduct regular coaching, pipeline reviews, and performance evaluations
• Support recruitment and onboarding of sales talent

Referral Development & Community Engagement

• Build and strengthen relationships with healthcare professionals, hospitals, community organizations, and referral partners
• Identify strategic partnership opportunities that generate qualified leads
• Represent the organization at networking events and industry functions

Marketing & Lead Generation

• Partner with the marketing team on digital and local marketing initiatives
• Evaluate campaign performance and ROI
• Support brand awareness and reputation management efforts across the region

CRM & Performance Analytics

• Leverage CRM systems to monitor lead sources, conversion ratios, and occupancy performance
• Develop reporting dashboards and actionable insights
• Use data to continuously refine sales strategies and improve results

Qualifications

• Minimum 7+ years of senior sales leadership experience
• Proven success driving occupancy growth within retirement living, senior housing, healthcare, hospitality, or related sectors
• Experience leading multi-site sales teams
• Strong understanding of CRM systems, sales analytics, and pipeline management
• Exceptional leadership, coaching, and relationship-building skills
• Strong business acumen and strategic thinking capabilities
• Bilingual French/English strongly preferred
• Ability to travel regularly throughout Québec

Why Join

• Direct impact on revenue growth and portfolio performance
• Opportunity to shape regional sales strategy during a period of expansion
• Executive-level visibility and influence
• Growing organization with significant acquisition and development plans
• Competitive compensation and performance incentives