Brand & Marketing Manager

About High Street Maison

Finding exceptional natural beauty and wellness products shouldn't be difficult. Yet for many Canadians, it can feel overwhelming—too many choices, conflicting claims, and little confidence in what truly works.

High Street Maison exists to change that.

We help exceptional independent beauty and wellness brands reach more Canadians through thoughtful distribution, education, and retail experiences. Through our retail platform, High Street Shoppe, our wholesale distribution network, educational content, and strategic partnerships, we connect premium brands with retailers and customers who value quality, integrity, and results.

Every decision we make starts with one question: How do we help people make more confident choices?

As we continue to grow, we're looking for someone who shares that purpose and wants to help more people discover brands they'll genuinely trust.

The Opportunity

As our Brand & Marketing Manager, your role is to champion the voice of the customer throughout our business. You'll uncover customer needs, translate those insights into meaningful stories, and create marketing that connects exceptional products with the people they're meant to help. Your work will make choosing natural skincare feel simple, inspiring, and trustworthy.

This role is ideal for someone who enjoys thinking strategically and executing confidently. You'll identify opportunities for growth, develop campaigns that resonate with customers, and bring those ideas to life across email, social media, our website, retail experiences, wholesale initiatives, events, and community partnerships.

We're a small, entrepreneurial team where ideas quickly become action. You'll have the opportunity to shape our marketing direction while remaining closely connected to execution—owning campaigns from concept to measurement and continually refining them based on results.

We're looking for someone who believes great marketing isn't about selling more products - it's about helping customers make better decisions. When we do that well, growth naturally follows.

What You'll Do

Champion the Customer

• Develop a deep understanding of our customers, their goals, motivations, and challenges.
• Continuously seek customer insights through conversations, feedback, analytics, and market research.
• Advocate for the customer in planning discussions, ensuring marketing decisions begin with customer needs rather than promotional objectives.

Drive Growth

• Develop and execute marketing initiatives that attract new customers while nurturing lasting relationships with existing ones.
• Build campaigns that support product launches, seasonal initiatives, retail promotions, and wholesale growth.
• Identify opportunities to strengthen customer loyalty, increase repeat purchases, and improve lifetime value.

Tell Meaningful Stories

• Translate product features, ingredients, and founder stories into customer-focused messaging.
• Create compelling content across email, social media, website, blogs, and other digital channels.
• Maintain a consistent, premium brand voice across every customer touchpoint.

Execute with Excellence

• Manage our marketing calendar and campaign execution.
• Coordinate photography, creative assets, merchandising, events, and promotional materials.
• Maintain and optimize Shopify content, email marketing, and social media channels.
• Support in-store events, brand launches, demonstrations, and customer experiences.

Measure, Learn & Improve

• Track campaign performance and customer behaviour using analytics and reporting tools.
• Test new ideas, measure outcomes, and continuously improve marketing effectiveness.
• Use data to inform recommendations and future marketing decisions.

What We're Looking For

We're looking for someone who is naturally curious about people and passionate about building brands that customers genuinely trust.

You are someone who

• Thinks strategically before executing.
• Enjoys solving business problems through marketing.
• Is equally comfortable developing ideas and bringing them to life.
• Takes ownership and follows projects through to completion.

Experience

• 3–5 years of experience in marketing and brand management
• Experience with modern marketing tools
• Excellent copywriting and communication skills
• Experience planning and executing integrated marketing campaigns
• A passion for premium consumer brands, wellness, beauty, or lifestyle products is an asset.

Why Join Us?

You'll be joining a growing business with ambitious plans and the opportunity to make a meaningful impact.

This is a flexible, approximately 24-hour-per-week, in-person position. You'll have the freedom to contribute ideas, take ownership of your work, and help shape the future of High Street Maison.

If you're passionate about thoughtful marketing, customer experience, and building brands with purpose, we'd love to hear from you.

Pay: From $30.00 per hour

Benefits

• Casual dress
• Flexible schedule
• On-site parking

Work Location: In person