Marketing & Growth Associate

Marketing & Growth Associate

Full-time · Hybrid (Ottawa preferred) · 1-3 years experience

Build technology that transforms long-term care

Millions of families have a loved one in Long-Term Care (LTC) — and most of them feel in the dark. Engage+, Evoke Health's flagship product, changes that. Our platform keeps families informed, empowers clinical staff, and brings the LTC sector into the digital age.

As one of Ontario’s 25 Fastest Growing Companies, Evoke Health is scaling rapidly — and we’re looking for ambitious builders who want to grow with us. Evoke Health combines startup speed with meaningful mission-driven work. If you thrive in environments where no two days look the same and you’d rather build something than watch it, this role is for you.

Want to see the impact we're making? Watch this short video: https://www.youtube.com/watch?v=62F7xo2WaF4

THE ROLE

This is not a traditional sales and marketing role.

We're looking for a scrappy, curious, and driven Marketing & Growth Associate to join our team. This is a true generalist role — you'll touch everything from demand generation and digital campaigns to sales outreach and content creation. You're the kind of person who is equally comfortable writing a LinkedIn post, setting up a HubSpot workflow, and staffing a trade show booth.

You'll work directly with leadership and gain exposure to every aspect of growing a SaaS company.

Marketing & Brand

• Manage and grow Evoke Health's social media presence across key platforms
• Run social and display advertising campaigns, including creative briefs and performance reporting
• Execute SEO strategy and support ongoing website content and performance optimization
• Support PR efforts including press releases, media outreach, and coverage tracking
• Manage and update the company website (content updates, landing pages, CRO improvements)
• Write compelling copy across all channels — ads, emails, web pages, social, and more

Content & Demand Generation

• Plan, coordinate, and staff conferences, trade shows, and company-sponsored events
• Produce case studies, blog posts, and testimonials that showcase client outcomes
• Build and manage nurture campaigns including a quarterly newsletter
• Develop email campaign sequences for awareness, engagement, and re-engagement

Sales Development & Business Development

• Build and manage prospect lists through research, data mining, and list acquisition
• Execute LinkedIn outreach and cold outreach campaigns to target accounts
• Follow up with inbound and outbound leads to drive demo bookings
• Qualify prospects and move them through the funnel toward a discovery call or demo
• Oversee day-to-day HubSpot CRM management: data hygiene, pipeline tracking, and reporting

WHAT WE’RE LOOKING FOR

• 1–3 years of experience in marketing, growth, or business development (agency, startup, or health tech a plus)
• Genuine comfort being a generalist — you don't wait to be told what to do, you spot what's needed and do it
• Hands-on experience with HubSpot or a comparable CRM/marketing automation platform
• Strong writing skills — you can shift tone from punchy ad copy to polished long-form content
• Familiarity with SEO fundamentals and website CMS tools (WordPress, Webflow, etc.)
• Comfort with social media management and scheduling tools
• Organized, self-directed, and accountable — you hit deadlines and flag issues early
• A genuine interest in healthcare, health technology, or purpose-driven industries

WHO WILL THRIVE HERE

This role is a great fit for someone early in their career who wants more ownership, faster growth, and broader experience than a traditional corporate role can provide.

You're the right person if you

• Want exposure to every aspect of marketing, sales, and business growth
• Enjoy solving problems and figuring things out without waiting for detailed instructions
• Are comfortable wearing multiple hats and switching between projects
• Have an ownership mindset and take responsibility for outcomes
• Want to work closely with leadership and see the direct impact of your work
• Are energized by startup environments where priorities evolve and opportunities emerge quickly
• Care about improving healthcare and creating meaningful impact for residents, families, and care teams

WHY JOIN EVOKE HEALTH

• Flexible working hours that respect your life outside work
• Hybrid work environment — Ottawa preferred
• Direct ownership of meaningful work from day one — no junior busy-work
• Collaborative, fast-paced team culture where your ideas are valued
• The chance to shape healthcare technology and make a meaningful difference
• The opportunity to grow quickly as the company scales

Pay: $50,000.00 per year

Application question(s)

• Where are you currently based?
• Do you have a formal education in Business or equivalent or 2+ years of experience in B2B Sales and Marketing?
• Which of the following areas do you have experience in? SEO, Business Development, CRM, Copywriting, Graphic Design

Work Location: Hybrid remote in Ottawa, ON